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Quest Events Realigns Rental and Scenic Divisions
Restructuring aims to sharpen market focus and strengthen long-term growth of event rental and scenic brands.
Mar. 13, 2026 at 8:58pm
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Quest Events, a leading provider of event rental and scenic services, announced a strategic organizational realignment to operate its rental and scenic businesses as distinct, focused platforms. The move comes after several years of integrating acquired companies like EventWorks and Marquee Event Rentals under a unified structure. Quest determined that the greatest growth and profitability opportunities lie in managing the rental and scenic operations separately to better address their differing market dynamics, customer engagement models, and operating economics.
Why it matters
The realignment reflects Quest's commitment to positioning each of its brands - Quest Events, Drape Kings, A & D Scenery, and EventWorks - for long-term success in their respective segments of the live events industry. By aligning each business with its distinct profit model and market demands, Quest expects to improve operational performance, strengthen brand identity, and enhance client responsiveness.
The details
Under the new structure, Quest Events will operate separately from EventWorks, which will include the former Marquee Event Rentals and Marquee operations. The company will maintain dedicated operational and sales leadership for each brand to provide sharper focus and client service specialization. Locations in Texas, Kansas City, Nashville, Atlanta, and Birmingham will be aligned accordingly.
- Quest Events announced the strategic realignment on March 13, 2026.
The players
Quest Events
A leading provider of event rental and scenic services in the live events industry.
Lee Dunlap
Founder and CEO of Quest Events.
Ryan Birch
Chief Operating Officer of Quest Events.
EventWorks
A Quest Events company that will include the former Marquee Event Rentals and Marquee operations.
Drape Kings
A Quest Events company.
A & D Scenery
A Quest Events company.
What they’re saying
“Over the past several years, we invested significant time and resources into building an integrated model. That process provided valuable insight into how each segment performs and competes. We are confident that this focused structure positions each brand to operate with greater clarity, accountability, and market responsiveness.”
— Lee Dunlap, Founder and CEO (PR Newswire)
“Our goal is to build strong, focused organizations that are positioned to lead in their respective segments of the live events industry. This realignment allows each brand to do exactly that.”
— Ryan Birch, Chief Operating Officer (PR Newswire)
What’s next
The realignment is expected to provide uninterrupted service to Quest Events' clients and vendor partners throughout the transition.
The takeaway
By separating its rental and scenic operations, Quest Events aims to improve the performance, brand identity, and customer responsiveness of each of its specialized live events businesses, positioning them for long-term growth and leadership in their respective market segments.
