TGI Fridays Expands to Kenya with 10 New Locations

The iconic American restaurant brand partners with PrideInn Hotels and Resorts to bring its signature flavors to Sub-Saharan Africa.

Mar. 12, 2026 at 10:34pm

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TGI Fridays has signed a development agreement with PrideInn Hotels and Resorts to open 10 new locations in Kenya over the next 12 months. This marks the brand's first expansion into Sub-Saharan Africa as part of its global growth strategy to reach over 1,000 restaurants worldwide.

Why it matters

The partnership with PrideInn allows TGI Fridays to leverage an established hotel platform to introduce its bar-forward energy, bold American flavors, and celebration-led dining experience to the growing Kenyan hospitality market. This expansion reflects TGI Fridays' commitment to franchise-led growth in key international markets.

The details

Under the agreement, the first TGI Fridays restaurants in Kenya are expected to open within the next 12 months, initially focused on hotel locations. The partnership with PrideInn Hotels and Resorts provides a strong foundation for broader expansion across the country as TGI Fridays aims to become a recognized dining destination in Kenya's hospitality landscape.

  • The development agreement was signed in March 2026.
  • The first TGI Fridays restaurants in Kenya are expected to open within the next 12 months.

The players

Sugarloaf Management, LLC

The company that announced the development agreement with PrideInn Hotels and Resorts to bring TGI Fridays to Kenya.

PrideInn Hotels and Resorts

A leading Kenyan hospitality group that is partnering with TGI Fridays to open 10 new locations in the country.

Phil Broad

The Global President of TGI Fridays, who commented on the brand's excitement to enter the Kenyan market.

Hasnain Noorani

The Group Managing Director of PrideInn Hotels and Resorts, who expressed pride in introducing the TGI Fridays brand to Kenya.

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What they’re saying

“We are proud to introduce such an internationally celebrated brand to Kenya. This is more than a restaurant launch – it is about creating new lifestyle experiences and reinforcing Kenya's position as a destination ready for global hospitality brands. The launch reflects PrideInn's continued commitment to innovation, partnerships with world-class brands, and enhancing the country's hospitality and dining landscape.”

— Hasnain Noorani, Group Managing Director, PrideInn Hotels and Resorts

“Kenya is an exciting market with a growing hospitality sector and a strong culture of social dining. Partnering with PrideInn Hotels and Resorts allows us to enter the market with an experienced local operator and an established hotel platform. We have seen excellent guest response to TGI Fridays restaurants located within hotels in markets such as the United States and the UAE, where guests value the familiarity, energy, and consistency of a globally recognized brand. We are confident this partnership will set the foundation for sustainable growth in Kenya.”

— Phil Broad, Global President, TGI Fridays

What’s next

The first TGI Fridays restaurants in Kenya are expected to open within the next 12 months as part of the development agreement with PrideInn Hotels and Resorts.

The takeaway

TGI Fridays' expansion into Kenya, its first foray into Sub-Saharan Africa, demonstrates the brand's commitment to global growth and its ability to partner with experienced local operators to bring its signature dining experience to new markets.