Alternative Wealth Partners Evolves with Strategic Rebrand as Founder Earns National Recognition

Kelly Ann Winget named to Inc.'s 2026 Female Founders 500 and recognized as a 2026 Woman to KNOW in Texas

Mar. 12, 2026 at 5:38pm

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Alternative Wealth Partners (AWP), a Dallas-based private equity firm founded by capital strategist Kelly Ann Winget, announced a strategic evolution of its platform and a comprehensive visual rebrand. The firm is expanding its focus to support founders, family offices, and next-generation investors with more integrated financial solutions. Winget's leadership has also earned national recognition, as she was named to Inc.'s 2026 Female Founders 500 and honored as a 2026 Woman to KNOW in Texas.

Why it matters

The evolution of Alternative Wealth Partners reflects a broader shift in the private wealth industry toward more coordinated strategies that integrate investment opportunities, tax considerations, estate planning, and long-term capital stewardship. Winget's recognition highlights the growing influence of female leaders in the private equity and wealth management sectors.

The details

Originally launched in 2020 as a private equity firm focused on expanding access to alternative investments, Alternative Wealth Partners is now evolving into a more integrated platform to support founders, family offices, and next-generation investors. The firm's strategic evolution includes a comprehensive visual rebrand, with a new logo, redesigned website, and refreshed brand identity.

  • Alternative Wealth Partners was founded in 2020.
  • The firm's strategic evolution and rebrand were announced on March 12, 2026.

The players

Alternative Wealth Partners

A Dallas-based private equity firm focused on building diversified portfolios of alternative assets for investors seeking opportunities beyond traditional public markets.

Kelly Ann Winget

The founder and capital strategist of Alternative Wealth Partners, who has helped raise nearly $1 billion in private capital across sectors including energy, infrastructure, manufacturing, and emerging industries.

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What they’re saying

“Private wealth has historically been built behind closed doors and managed through siloed advisory relationships. Our goal is to create a more integrated framework that helps investors think more holistically about how their capital is structured, deployed, and preserved over time.”

— Kelly Ann Winget, Founder, Alternative Wealth Partners

“As investors accumulate wealth earlier in their careers, particularly founders and entrepreneurs, the questions they face become more complex than simply where to invest. It becomes about how to structure capital in a way that supports long-term goals, generational wealth, and meaningful legacy.”

— Kelly Ann Winget, Founder, Alternative Wealth Partners

What’s next

Alternative Wealth Partners will continue to expand its integrated platform and services to support founders, family offices, and next-generation investors in navigating complex financial decisions and accessing more bespoke, investor-aligned solutions.

The takeaway

The evolution of Alternative Wealth Partners and the recognition of its founder, Kelly Ann Winget, highlight the growing importance of holistic wealth management strategies and the increasing influence of female leaders in the private equity and wealth management sectors.