Texas Brands Lucchese and Lela Rose Unveil Fashion Collaboration

The two iconic brands celebrated their new women's apparel, boots, and belts collection with an intimate dinner in Dallas.

Published on Mar. 8, 2026

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Legendary Texas brands Lucchese and Lela Rose toasted their dazzling new collaboration, which includes women's apparel, boots, and belts, at an elegant dinner inside The Pump House, an art space in Dallas. The merging of these two distinct Texan perspectives on craftsmanship was brilliantly realized in the edited collection that casts a new vision for femininity in women's western wear.

Why it matters

This collaboration between two iconic Texas brands, Lucchese and Lela Rose, brings together their unique perspectives on design and craftsmanship to create a fresh take on western-inspired women's fashion. The collection aims to appeal to women who value both style and substance, blending classic Americana silhouettes with modern refinement and femininity.

The details

The collection officially launches on March 10, with Dallasites having first access to the pieces, which are now available at the Lela Rose flagship store in Highland Park Village. Each item in the collection is named after a bird, a nod to Lela Rose's lifelong interest in ornithology. The standout Meadowlark boots, in Glitz Cream and Whiskey, feature three-dimensional floral details that create depth and texture.

  • The dinner took place on a recent stormy Dallas night.
  • The collection officially launches on March 10, 2026.
  • The collection is now available at the Lela Rose flagship store in Highland Park Village.

The players

Lela Rose

The founder of the eponymous fashion line, who collaborated with Lucchese on the collection.

Holly Mery

The Director of Women's Design at Lucchese, who worked with Lela Rose on the collaboration.

Deedie Rose

The philanthropist and Lela Rose's mother, who owns the property where The Pump House, the venue for the dinner, is located.

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What they’re saying

“This collaboration was an opportunity to reinterpret classic Americana style, bringing refinement, femininity, and modernity to timeless silhouettes. It's about creating something meaningful for women who value design as much as they do substance.”

— Lela Rose, Founder, Lela Rose fashion line (papercitymag.com)

“Working with Lela Rose to design this collaboration allowed us to bring the core values of each brand together to approach women's Westernwear with a fresh perspective. It was inspiring to see boot designs through Lela's eyes, as this collection combines traditional Western and contemporary fashion. It's fashion-forward, and I can't wait to see how women across the country style it.”

— Holly Mery, Director of Women's Design, Lucchese (papercitymag.com)

What’s next

The limited-edition Lucchese x Lela Rose collection will be available online at Lucchese.com and LelaRose.com starting March 10, 2026. It will also be sold in select North Texas Lucchese stores and Lela Rose stores in Dallas and Fort Worth.

The takeaway

This collaboration between two iconic Texas brands, Lucchese and Lela Rose, showcases how traditional craftsmanship and modern design can come together to create a fresh, feminine take on western-inspired fashion. The collection's focus on quality, intention, and substance aligns with the values of the target consumer, making it a meaningful offering for women who appreciate both style and substance.