Form.io Names Laura Madden as Director of Marketing, Social Media and Market Engagement

Madden brings extensive experience in brand strategy, content marketing, and integrated communications to the enterprise platform for API-first forms and agentic workflows.

Published on Mar. 5, 2026

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Form.io, the enterprise platform for API-first forms, agentic workflows, and data infrastructure, has named Laura Madden as Director of Marketing, Social Media and Market Engagement, reinforcing the company's continued growth and global expansion. Madden will lead Form.io's integrated marketing and engagement strategy, increasing brand visibility and expanding the company's reach across developer, enterprise, and partner communities.

Why it matters

As enterprises increasingly integrate AI agents into their workflows, they need form and data layers that are programmable, API-native, and built to work with both humans and machines. Madden's appointment reflects Form.io's continued investment in delivering solutions that meet these evolving industry requirements.

The details

In her new role, Madden will oversee Form.io's social media ecosystem, brand and content strategy, and strategic communications, helping strengthen the company's position as a leading platform for modern application development, data infrastructure, and AI-driven workflows. Madden brings extensive experience in brand strategy, content marketing, and integrated communications, having led initiatives across healthcare, higher education, ecommerce, legal, and technology sectors.

  • Form.io named Laura Madden as Director of Marketing, Social Media and Market Engagement on March 5, 2026.

The players

Laura Madden

The new Director of Marketing, Social Media and Market Engagement at Form.io, bringing extensive experience in brand strategy, content marketing, and integrated communications.

Gary Wetzel

The CEO of Form.io, who stated that Madden's leadership across social media, content, and community engagement has helped strengthen the company's brand and elevate its positioning within the broader developer tools and technology partner ecosystems.

Form.io

The enterprise platform for API-first forms, agentic workflows, and data infrastructure, which has appointed Laura Madden to the role of Director of Marketing, Social Media and Market Engagement.

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What they’re saying

“Form.io is at the forefront of enabling major organizations to improve how they collect and activate data throughout their traditional and agentic workflows. I'm excited to help elevate our presence in the marketplace, bring our unique brand to life across social and digital channels, and deepen engagement with developers, partners, and customers who work with Form.io.”

— Laura Madden, Director of Marketing, Social Media and Market Engagement (PRNewswire)

“Laura has brought tremendous energy and focus to Form.io's brand presence and content initiatives. Her leadership across social media, content, and community engagement thus far has helped strengthen our brand and elevate how we are positioned within the broader developer tools and technology partner ecosystems.”

— Gary Wetzel, CEO (PRNewswire)

The takeaway

Form.io's appointment of Laura Madden as Director of Marketing, Social Media and Market Engagement underscores the company's commitment to strengthening its brand presence and expanding its reach within the developer tools and enterprise technology ecosystems, particularly as enterprises increasingly integrate AI agents into their workflows.