Built-Right Digital Doubles SEO Team in 2026 to Drive Explosive Organic Growth for Home Service Contractors

Team expansion accelerates local SEO and AI search optimization to keep contractors visible as Google and generative search evolve.

Published on Mar. 5, 2026

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Built-Right Digital, a digital marketing agency focused on the home services industry, has announced that it has doubled the size of its dedicated Search Engine Optimization (SEO) department. This strategic expansion aims to help home service contractors nationwide dominate their local markets and reduce reliance on paid advertising through enhanced organic search performance.

Why it matters

As the digital landscape evolves with the integration of AI search and shifting Google algorithms, local visibility has become increasingly competitive for home service contractors. Built-Right Digital's expanded SEO team will enable the agency to deliver highly customized, aggressive SEO campaigns to help its clients secure more high-quality exclusive leads and scale their businesses.

The details

By significantly increasing its internal SEO workforce, Built-Right Digital is now uniquely positioned to offer deeper specialization across local SEO, technical SEO, content marketing, and off-page link building. The growing team will also focus on preparing clients for the future of search, including Generative AI Search optimization and advanced local map-pack dominance.

  • Built-Right Digital announced the expansion on March 5, 2026.

The players

Built-Right Digital

A premier digital marketing agency built exclusively for the home services industry.

Kayce Marty

The President at Built-Right Digital.

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What they’re saying

“We are doubling down on our SEO capabilities because our clients deserve the highest possible return on investment. While paid ads remain a crucial part of the marketing mix, a dominant organic presence is the ultimate foundation for long-term, sustainable lead generation. By bringing on more top-tier SEO talent, we are equipping our home service partners with the exact resources they need to outrank the competition, secure high-quality exclusive leads, and scale their businesses faster this year.”

— Kayce Marty, President (EINPresswire.com)

What’s next

Contractors interested in learning how Built-Right Digital's expanded SEO team can help them secure more local market share are encouraged to request a free site review and strategy call.

The takeaway

Built-Right Digital's strategic investment in expanding its SEO team demonstrates the agency's commitment to helping home service contractors succeed in the evolving digital landscape. By doubling down on organic search optimization, the agency aims to equip its clients with the resources they need to outrank competitors and generate sustainable, high-quality leads.