Carmigo Launches Independent Auction Marketplace Initiative

Industry veteran Peter Lavallee to lead new effort to empower independent auctions with digital sales channel

Published on Mar. 2, 2026

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Carmigo, a leading automotive remarketing technology company, has announced the launch of its Independent Auction Marketplace Initiative, a national effort to provide independent auctions with a scalable, auction-controlled online sales channel. The initiative will be led by industry veteran Peter Lavallee, who previously oversaw thousands of annual transactions within a facilitating model framework. The new platform is designed to operate as an extension of the auction, not a replacement, allowing independent auctions to list outside-the-gate and no-sale inventory, retain operational control of transactions, access a growing national buyer base, and preserve auction relationships while expanding reach.

Why it matters

This initiative comes at a pivotal moment for the automotive auction industry, as independent auctions are reevaluating how they access digital demand. Carmigo's model aims to empower independent auctions, rather than disrupt them, by providing the technology and infrastructure they need to compete in the digital wholesale market.

The details

Carmigo's Independent Auction Marketplace Initiative will allow independent auctions to list inventory, retain operational control, and access a national buyer base, all while preserving their existing auction relationships. Unlike legacy marketplace models, Carmigo's platform is designed to operate as an extension of the auction, not a replacement. The company is currently partnering with a select group of independent auctions to pilot the new facilitation model, with a broader national rollout expected later this year.

  • Carmigo announced the launch of the Independent Auction Marketplace Initiative on March 2, 2026.
  • The Spring Remarketing Exchange in Dallas, TX, where auction industry leadership gathered to chart the future of the industry, took place around the time of the announcement.

The players

Peter Lavallee

An industry veteran who will lead Carmigo's Independent Auction Marketplace Initiative as the company's new Executive Vice President of Marketplace. Lavallee previously oversaw thousands of annual transactions within a facilitating model framework.

Andrew Warmath

The CEO of Carmigo, who stated that the company's new initiative is about giving independent auctions control, scale, and durability in the next phase of digital wholesale.

Carmigo

A leading automotive remarketing technology company that is launching the Independent Auction Marketplace Initiative to provide independent auctions with a scalable, auction-controlled online sales channel.

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What they’re saying

“Independent auctions have operated at scale for decades. They deserve an online channel that works for them, not around them. This initiative is about giving independents control, scale, and durability in the next phase of digital wholesale.”

— Andrew Warmath, CEO of Carmigo (prweb.com)

“Independent auctions are not looking for another vendor. They're looking for a partner with shared interests. They are not a bank, they are not a physical auction. Carmigo provides the technology needed to enable independent auctions to sell cars digitally.”

— Peter Lavallee, Executive Vice President of Marketplace, Carmigo (prweb.com)

What’s next

Carmigo is currently partnering with a select group of independent auctions to pilot the new facilitation model, with a broader national rollout expected later this year.

The takeaway

Carmigo's Independent Auction Marketplace Initiative represents a significant shift in the automotive auction industry, as it aims to empower independent auctions by providing them with the digital tools and infrastructure they need to compete in the evolving wholesale market, rather than disrupt their existing business models.