Mavericks Won't Raise Season Ticket Prices After Disappointing Season

Team governor says 'we didn't deliver this year' as Mavericks focus on rebuilding around rookie star Cooper Flagg.

Feb. 27, 2026 at 3:38pm

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The Dallas Mavericks have decided not to raise season ticket prices for the upcoming season, with team governor Patrick Dumont saying the organization understands it 'didn't deliver this year' after a disappointing campaign. The Mavericks traded away star Anthony Davis earlier this month and are now focused on building around rookie Cooper Flagg, the No. 1 overall pick in last year's draft.

Why it matters

The Mavericks' decision not to raise ticket prices is an acknowledgment of the team's struggles this season and a move to maintain fan goodwill as the franchise shifts its focus to the future. In a league where ticket prices often rise even after poor seasons, this decision stands out and could help the Mavericks reconnect with their fanbase.

The details

After a season filled with turmoil and failing to meet expectations, the Mavericks are keeping ticket prices flat for next season. Mavericks CEO Rick Welts said team governor Patrick Dumont preempted discussions about potential price increases, stating 'we didn't deliver this year' and that the organization would not raise 'one ticket price this year.' The Mavericks traded away star Anthony Davis earlier this month and are now centered on building around rookie Cooper Flagg, the No. 1 overall pick in last year's draft.

  • The Mavericks traded Anthony Davis earlier this month.
  • The Mavericks are 2-6 since the Davis trade and sit in 12th place in the Western Conference with a 21-37 record.

The players

Patrick Dumont

The governor of the Dallas Mavericks who decided not to raise ticket prices for next season.

Rick Welts

The CEO of the Dallas Mavericks who announced the team's decision not to raise ticket prices.

Cooper Flagg

The No. 1 overall pick in last year's draft who the Mavericks are now building around after trading away Anthony Davis.

Anthony Davis

The star player the Mavericks traded away earlier this month due to injury issues and his bloated contract.

Luka Dončić

The former face of the Mavericks franchise who was traded for Anthony Davis last year and is now averaging a league-high 32.7 points per game for the Los Angeles Lakers.

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What they’re saying

“It was one of the strangest meetings I've been in in my 48 years in the league, where you sit down with the owner. The staff has done two months of work to figure out where tickets might be underpriced. Patrick preempted the conversation before it got started and said, 'Look, we didn't deliver this year. We didn't deliver on the team as expected. We're not going to raise one ticket price this year.'”

— Rick Welts, CEO, Dallas Mavericks (New York Times)

“I feel like we turned the page in what's been a really difficult chapter in Mavericks history. And we have a plan. We have a generational player we are going to build around and create that kind of championship-caliber (team).”

— Rick Welts, CEO, Dallas Mavericks (New York Times)

What’s next

The Mavericks will look to build around rookie star Cooper Flagg as they aim to return to contention in the Western Conference.

The takeaway

The Mavericks' decision not to raise ticket prices despite a disappointing season shows an acknowledgment of the team's struggles and a commitment to reconnecting with the fanbase as the franchise shifts its focus to the future and building around a promising young player in Cooper Flagg.