United Real Estate Launches BullseyeAI to Simplify Agent Workflows

New AI-powered platform aims to reduce overhead and free up time for income-producing activities.

Published on Feb. 24, 2026

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United Real Estate has launched BullseyeAI, a new AI-powered technology suite designed to streamline daily workflows and tasks for its real estate affiliates. The platform, which is fully integrated with United's existing tools, utilizes proprietary automated AI agents and a voice-enabled assistant to handle a variety of administrative functions, from contact management to marketing campaigns. By unifying these capabilities in one connected environment, BullseyeAI aims to give agents more time to focus on client relationships and business growth.

Why it matters

As technology budgets tighten and margins compress in the real estate industry, BullseyeAI provides United's affiliates with a productivity-boosting platform at no additional cost. By leveraging AI and automation to handle routine tasks, the company hopes to free up agents to spend more time on income-generating activities and provide a competitive edge in an increasingly challenging market.

The details

BullseyeAI is built on a proprietary architecture that combines a large language model (LLM) with a conversational AI assistant and automated AI agents. The platform can execute a variety of tasks through voice or typed commands, including managing contact data, writing follow-up messages, setting reminders, and initiating marketing campaigns. Two key AI agents within the system are "Sofie," which maintains and nurtures an agent's sphere of influence, and "Rosie," which supports brokerage growth by handling recruiting workflows.

  • United Real Estate launched BullseyeAI in February 2026.

The players

United Real Estate

A real estate brokerage company that operates in 35 states with 170 offices and more than 22,250 agents.

David Dickey

Chief Product & Technology Officer at United Real Estate.

Dan Duffy

Chief Executive Officer of United Real Estate Group.

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What they’re saying

“United has a significant advantage in bringing AI breakthroughs to market because we've spent years building and strengthening our proprietary platform. With full ownership of both our data and our software, we can move with uncommon speed to deliver agentic tools tailored to how real estate professionals actually work.”

— David Dickey, Chief Product & Technology Officer (United Real Estate)

“We've invested for the long term in our proprietary platform, so our affiliates don't have to carry the cost or complexity themselves. At a time when technology budgets are squeezing margins, BullseyeAI gives our agents a durable advantage without additional cost.”

— Dan Duffy, Chief Executive Officer (United Real Estate Group)

What’s next

United Real Estate plans to continue enhancing BullseyeAI with new AI-powered capabilities as the technology advances, further streamlining workflows and boosting productivity for its real estate affiliates.

The takeaway

By developing its own proprietary AI platform, United Real Estate is able to provide its agents with a powerful productivity tool that addresses the growing challenges of technology costs and margin compression in the real estate industry. BullseyeAI's ability to automate routine tasks frees up agents to focus on building client relationships and growing their businesses.