Growvana Appoints Former Samsung Exec to Global Advisory Board

James Krakowski brings retail discipline and go-to-market expertise to Growvana's commerce platform

Published on Feb. 24, 2026

Growvana, a global operating layer for modern commerce, has appointed James Krakowski, former Senior Vice President and Head of National Retail Sales at Samsung Electronics America, to its Advisory Board. Krakowski's appointment signals Growvana's commitment to layering institutional-grade commercial discipline onto its integrated capital, infrastructure, and demand generation platform for scaling consumer brands.

Why it matters

Krakowski's deep experience in consumer electronics, retail strategy, and complex B2B ecosystems will help guide Growvana as it seeks to bridge the gap between agile, digital-native brands and the structured requirements of mass retail. His expertise will provide critical foresight as Growvana navigates high-volume commercial agreements and global expansion.

The details

As Advisor to the Board, Krakowski will help ensure discipline and guide Growvana's go-to-market strategy, investment cadence, and organizational design. He will specifically help develop executive-level engagement strategies to position Growvana's portfolio brands effectively within major retail channels.

  • Krakowski served as Senior Vice President and Head of National Retail Sales at Samsung Electronics America from August 2022 through December 2025.
  • Krakowski was appointed to Growvana's Advisory Board in February 2026.

The players

Growvana

A global operating layer for modern commerce that provides a unified platform enabling consumer brands to scale globally.

James Krakowski

A veteran commercial leader with deep expertise in consumer electronics, retail strategy, and global business development. He currently serves as Global Chief Commercial Officer at Megapixel and previously held a senior leadership role at Samsung Electronics America.

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What they’re saying

“We are moving past the phase of proving our model and into the phase of industrializing it. James brings a caliber of retail discipline and go-to-market precision that is rare in our sector. His guidance will be instrumental as we structure our global expansion and deepen our integration with the world's largest retail ecosystems.”

— Justin McMillan, Founder and CEO of Growvana

“The commerce landscape is fragmented, and brands are struggling to align capital with execution. What excites me about Growvana is that they aren't just offering funding or logistics in isolation; they are building the complete operating system—capital, infrastructure, and a demand engine combined. I look forward to helping the Board and leadership team build the systems and repeatable growth models necessary to scale this vision globally.”

— James Krakowski

The takeaway

Growvana's appointment of a former Samsung executive with deep retail expertise signals the company's commitment to building institutional-grade commercial discipline into its integrated capital, infrastructure, and demand generation platform for scaling consumer brands globally.