Applebee's Brings Back $1 Dollarita for National Margarita Day

SSCP-owned locations in Texas to offer $1 margaritas and other drink specials on February 22

Published on Feb. 22, 2026

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SSCP Management, the owner of 48 Applebee's restaurants in Texas, is bringing back the popular $1 Dollarita margarita for National Margarita Day on February 22. Leading up to the big day, SSCP-owned Applebee's locations will offer daily drink specials ranging from $5 to $2, culminating in the return of the legendary $1 Dollarita on the 10th anniversary of its creation.

Why it matters

The Dollarita was a major hit when it was first introduced in 2016, and its return is highly anticipated by Applebee's fans in Texas. This promotion highlights SSCP's innovative approach to driving traffic and customer loyalty, especially around key calendar events like National Margarita Day.

The details

SSCP Management, the Dallas-based Applebee's franchisee, will offer the following drink specials leading up to National Margarita Day: February 18 - $5 Strawberry WhiskeyRita, February 19 - $4 Signature Margaritas, February 20 - $3 Mucho House Margaritas, and February 21 - $2 Strawberry House Margaritas. On National Margarita Day itself (February 22), the $1 Dollarita will return, along with $5 Blue Aloha cocktails and $10 Perfect Margaritas.

  • The Dollarita was first introduced by SSCP in 2016.
  • National Margarita Day is celebrated on February 22, 2026.

The players

SSCP Management

The Dallas-based franchise partner for Applebee's, operating 48 locations across Texas.

Chris Dharod

President of SSCP Management and creator of the Dollarita.

Blake Roe

Vice President of Marketing for SSCP Management.

Applebee's

A major casual dining restaurant chain with over 1,500 locations worldwide.

Dine Brands Global Inc.

The parent company of Applebee's, which is one of the world's largest full-service restaurant companies.

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What they’re saying

“Our Texas Applebee's are going all in this week and especially Sunday for National Margarita Day. Our DOLLARITA is legendary, and we are asked to bring it back almost daily. To celebrate its 10th anniversary and our excited effort for National Margarita Day, we thought it was the perfect time for its one-day return.”

— Blake Roe, Vice President of Marketing for SSCP Management (Restaurant News.com)

What’s next

SSCP-owned Applebee's locations in Texas will feature the $1 Dollarita, $5 Blue Aloha cocktails, and $10 Perfect Margaritas on National Margarita Day, February 22, 2026.

The takeaway

SSCP's innovative approach to driving customer traffic and loyalty, especially around key calendar events like National Margarita Day, demonstrates the company's commitment to delivering a great experience for its guests. The return of the legendary $1 Dollarita is sure to be a hit with Applebee's fans in Texas.