Dallas-based 'Experiential' Trading Card Co. Oh YAAS To Be Led by Former Top Golf CEO

Oh YAAS is pioneering Experiential Collectibles—a new category that turns traditional trading cards into interactive experiences.

Published on Feb. 20, 2026

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Dallas-based Oh YAAS, a company that aims to 'rewrite the future of collecting,' has announced that Ken May, former CEO of Topgolf and FedEx Kinko's, has been appointed chief executive officer. Oh YAAS is pioneering Experiential Collectibles—a new category that turns traditional trading cards into interactive experiences through digital activation, offering exclusive content, rare digital collectibles, and direct connections between fans, collectors, stars, and brands.

Why it matters

With a $50B collectibles market and millions of fans looking for deeper, more meaningful engagement, Oh YAAS is poised to lead a new era of collecting where every scan unlocks excitement, insight, and unforgettable experiences.

The details

Oh YAAS has announced that Ken May, former CEO of Topgolf and FedEx Kinko's, has been appointed as the company's new chief executive officer. This announcement follows Charles & Potomac Capital partnering with Oh YAAS as the lead investor, indicating strong institutional confidence in the company's vision and growth trajectory. Oh YAAS is pioneering Experiential Collectibles, a new category that turns traditional trading cards into interactive experiences through digital activation, offering exclusive content, rare digital collectibles, and direct connections between fans, collectors, stars, and brands.

  • Oh YAAS announced Ken May as the new CEO on February 17, 2026.

The players

Ken May

The former CEO of Topgolf and FedEx Kinko's who has been appointed as the new chief executive officer of Oh YAAS.

Scott Terrell

The founder of Oh YAAS who will transition into the role of chairman and president, continuing to guide the long-term vision, brand, and strategic partnerships of the company.

Charles & Potomac Capital

The lead investor that has partnered with Oh YAAS, indicating strong institutional confidence in the company's vision and growth trajectory.

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What they’re saying

“I've never been around a group of smarter executives in my career, and this is the biggest opportunity I have ever seen.”

— Ken May, Chief Executive Officer (Dallas Innovates)

“Oh YAAS isn't just innovating within collectibles—it's creating an entirely new category. The combination of technology, fandom, data, and experience is incredibly powerful, and I'm excited to help scale this company into a global brand.”

— Ken May, Chief Executive Officer (Dallas Innovates)

“Ken is a proven builder of iconic, category-defining companies. Coupled with the confidence and support of Charles & Potomac Capital, we now have the leadership, capital, and conviction to fundamentally change how the world experiences collecting.”

— Scott Terrell, Founder and Chairman (Dallas Innovates)

What’s next

With Charles & Potomac Capital leading the funding and Ken May at the helm, Oh YAAS said it plans to accelerate platform development, expand strategic partnerships, and scale across sports, entertainment, and culture.

The takeaway

Oh YAAS is pioneering a new category of 'Experiential Collectibles' that combines technology, fandom, data, and experience to fundamentally change how the world engages with collecting. With strong leadership, institutional backing, and a $50B collectibles market, the company is poised to redefine the future of this industry.