Official FIFA World Cup 2026 Dallas Merchandise Released

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FIFA has released an official Dallas-themed merchandise line through its online store, highlighting the city's role as one of the marquee U.S. host sites for the expanded 48-team 2026 FIFA World Cup tournament. The collection features apparel and accessories with 'FIFA 26 Dallas' branding and colorways, ranging in price from $12 to $100.

Why it matters

As one of the host cities for the 2026 World Cup, the release of official Dallas merchandise allows local fans to gear up and show their support for the historic tournament coming to North Texas. This is an important milestone in the countdown to the World Cup kickoff.

The details

The newly unveiled Dallas merchandise collection includes unisex and youth hoodies, T-shirts, caps, scarves, pins and magnets. Several items incorporate green and blue colorways and stylized '26 Dallas' graphics alongside the FIFA World Cup Trophy emblem. Dallas Stadium, the temporary name for AT&T Stadium under FIFA's sponsorship-neutral branding, will host nine matches during the tournament, including a semifinal.

• FIFA unveiled the Dallas merchandise line on Monday, February 17, 2026.
• The 2026 FIFA World Cup will kick off on June 14, 2026 with the Netherlands facing Japan at Dallas Stadium.

What’s next

The merchandise release marks another visible milestone in the countdown to the 2026 World Cup kickoff, offering supporters in North Texas their first opportunity to purchase Dallas-branded gear ahead of the June 14 opener.