Nexo Dallas Open Offers Luxury Experiences for Tennis Fans

The $500,000 tournament in Frisco features top players and exclusive fan amenities.

Feb. 11, 2026 at 8:47pm

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The Nexo Dallas Open tennis tournament is underway at the Ford Center in Frisco, Texas, offering a $500,000 prize and drawing top men's players like Tommy Paul and Jenson Brooksby. While most fans watch from the stands, the event also provides luxury experiences like the Choctaw Club with free blackjack, box seats with food and drinks, and the Frisco Social Club open-air platform. About 18,000 people have already attended the tournament since it began on Friday.

Why it matters

The Nexo Dallas Open is bringing high-profile tennis talent and exclusive fan experiences to the Frisco area, helping to establish the city as a destination for major sporting events and drawing attention to the growing popularity of tennis in Texas.

The details

At the Nexo Dallas Open, attendees can enjoy amenities beyond just watching the matches, including playing free blackjack at the Choctaw Club, accessing box seats with complimentary food and drinks, and viewing the tournament from the open-air Frisco Social Club platform. The event has already drawn around 18,000 fans since it began on Friday, with big matches on Wednesday night featuring American stars Taylor Fritz and Francis Tiafoe.

  • The Nexo Dallas Open tournament began on Friday, February 7, 2026.
  • Big matches were played on Wednesday, February 11, 2026.

The players

Tommy Paul

An American professional tennis player who competed in the Nexo Dallas Open.

Jenson Brooksby

An American professional tennis player who competed against Tommy Paul in the Nexo Dallas Open.

Taylor Fritz

An American professional tennis player who competed in a high-profile match at the Nexo Dallas Open on Wednesday, February 11, 2026.

Francis Tiafoe

An American professional tennis player who competed in a high-profile match at the Nexo Dallas Open on Wednesday, February 11, 2026.

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What they’re saying

“Up close and personal. I mean, like, really getting a chance to watch what's going on and seeing how fast that ball is going, like the way they're hitting and the power.”

— DeDe McGuire, K104 Radio Host (cbsnews.com)

What’s next

The Nexo Dallas Open will continue through the weekend, with the championship match scheduled for Sunday, February 16, 2026.

The takeaway

The Nexo Dallas Open is bringing an elevated tennis experience to the Frisco area, offering luxury amenities and access to top players that go beyond the typical tournament atmosphere. This event highlights Frisco's growing reputation as a destination for major sporting events in Texas.