New Interview Explores Using Web3 and Decentralized Platforms for SEO, AI, and Geolocation

Matt Mc Dermott discusses leveraging emerging Web3 technologies to boost search rankings and AI results

Published on Feb. 11, 2026

Got story updates? Submit your updates here. ›

In a recent interview on the SEO Video Show, Matt Mc Dermott discussed how businesses can utilize Web3, blockchain, and decentralized platforms to enhance their search engine optimization efforts, as well as improve their visibility in AI-powered and geolocation-based search results. Mc Dermott, who presented on this topic at the annual SEO Rockstars conference, covered a range of Web3 strategies including the use of NFT virtual land, decentralized social media, tokenization, and more.

Why it matters

As the digital landscape continues to evolve with the rise of Web3 and decentralized technologies, businesses need to stay ahead of the curve and explore new ways to optimize their online presence and discoverability. Mc Dermott's insights provide a glimpse into how emerging Web3 tools and platforms can be leveraged to complement traditional SEO tactics and improve a company's visibility across search engines, AI assistants, and location-based services.

The details

During the interview, Mc Dermott discussed specific Web3 strategies that businesses can utilize, such as building websites on Web3 domains, creating NFT-based virtual land tied to real-world locations, and leveraging decentralized social media and publishing platforms. He also touched on the ability for businesses to be included in online directories and maps that accept cryptocurrency payments, which can help boost trust and visibility in AI-powered search results.

  • The interview with Mc Dermott took place on January 30, 2026 on the SEO Video Show YouTube channel.
  • Mc Dermott had previously presented on this topic at the annual SEO Rockstars conference in Dallas, Texas earlier in January 2026.

The players

Matt Mc Dermott

An SEO expert who has been pioneering the integration of Web3 technologies into traditional search engine optimization and digital marketing strategies.

Paul Andre ('Dre') de Vera

The host of the SEO Video Show YouTube channel who interviewed Mc Dermott about using Web3 for SEO, AI, and geolocation.

Gregory Ortiz and Michael Merlino

The organizers of the annual SEO Rockstars conference, where Mc Dermott presented on this topic.

Got photos? Submit your photos here. ›

What they’re saying

“I have many people I would like to thank who helped bring awareness to this new niche within the SEO industry. First, thank you to Gregory Ortiz and Michael Merlino at SEO Rockstars for their encouragement and invitation to speak on this topic. Next, thank you to Dre for his interest in this topic and for inviting me as a guest on his YouTube show. So many others over the past three years have helped and offered encouragement in my attempt to pioneer the bridging of the traditional SEO/web 2.0 online marketing industry with the emerging platforms tied to the web3, NFT, decentralization, DeFi, tokenization, virtual land (digital world), metaverse, IPFS, and similar niches. I want to thank them all for their kindness, time, and ideas on how to improve and refine this potential new niche for the SEO, AIO, GEO, and related digital marketing industries.”

— Matt Mc Dermott (SEO Video Show)

What’s next

Parties interested in learning more about this emerging niche may watch the full SEO Video Show interview at the link provided.

The takeaway

As the digital landscape evolves with Web3 and decentralized technologies, businesses must explore new ways to optimize their online presence and discoverability. Leveraging Web3 strategies like NFT virtual land, decentralized social media, and cryptocurrency-based directories can help complement traditional SEO tactics and improve a company's visibility across search engines, AI assistants, and location-based services.