Madame Gabriela Beauty Launches Non-Toxic Lipstick Line at Nordstrom.com

Clean beauty brand specializing in mature lip care now available through premium retailer

Published on Feb. 10, 2026

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Madame Gabriela Beauty, a clean beauty brand focused on non-toxic lipstick formulas for women 45 and older, has launched its signature lipstick collection on Nordstrom.com through The Folklore marketplace. Founded by Gabriela Navejas, the brand was created to provide safe, high-performing lip products after Gabriela's mother struggled to find suitable options during cancer treatment.

Why it matters

The partnership with Nordstrom represents a major milestone for the four-year-old Madame Gabriela brand, allowing it to expand its direct-to-consumer relationships while gaining access to Nordstrom's prestigious platform and customer base. The brand's commitment to clean, non-toxic ingredients and age-positive beauty resonates with women who refuse to compromise on safety or performance.

The details

Madame Gabriela's signature lipstick collection features clean, non-toxic formulas specifically designed for mature lips, with zero parabens, lead, hormone disruptors or heavy metals. The formulas are powered by Manuka honey for superior hydration and healing. The collection includes five buildable, bold shades from natural flush to sophisticated statement, as well as a lip conditioner. Each shade retails for $38 and is available individually or as part of bundles which include two shades and a complimentary professional makeup brush.

  • Madame Gabriela Beauty launched in 2022.
  • The brand's signature lipstick collection is now available on Nordstrom.com as of February 10, 2026.

The players

Madame Gabriela Beauty

A clean beauty brand specializing in non-toxic lipstick formulas for women 45 and older.

Gabriela Navejas

The founder and CEO of Madame Gabriela Beauty, who created the brand to provide safe, high-performing lip products after her mother struggled to find suitable options during cancer treatment.

Nordstrom

A prestigious premium retailer that is now carrying the Madame Gabriela Beauty lipstick collection through its Folklore marketplace.

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What they’re saying

“When my mom was going through cancer treatment, I realized traditional lipsticks were full of ingredients her body didn't need while fighting for her life. I spent two years developing formulas that are gentle on sensitive, mature lips but don't compromise on color or performance. Seeing Madame Gabriela on Nordstrom.com validates that women deserve beauty products that are both safe and beautiful.”

— Gabriela Navejas, Founder and CEO of Madame Gabriela Beauty (EINPresswire.com)

“Manuka honey was a game-changer in our formulation. It gives us the hydration and healing properties mature lips need, without any of the toxic ingredients found in traditional lipsticks. It's nature's answer to beautiful, healthy lips at any age.”

— Gabriela Navejas, Founder and CEO of Madame Gabriela Beauty (EINPresswire.com)

What’s next

Madame Gabriela Beauty plans to continue expanding its distribution through additional premium retail partnerships in the coming year.

The takeaway

Madame Gabriela Beauty's launch on Nordstrom.com demonstrates the growing demand for clean, non-toxic beauty products designed specifically for the needs of mature consumers. The brand's commitment to safe, high-performing formulas powered by natural ingredients like Manuka honey sets it apart in the crowded lipstick market.