Datavault AI Showcases Innovative Technologies at Super Bowl LX

Company partners with NFL Alumni, deploys ADIO and DVHOLO platforms for real-time audience engagement and immersive experiences

Published on Feb. 10, 2026

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Datavault AI, a leader in data monetization and digital asset tokenization, participated in a series of high-visibility activations during Super Bowl LX weekend. The company showcased its proprietary ADIO data-over-sound and DVHOLO holographic visualization technologies, enabling real-time audience interaction and immersive fan engagement. Datavault AI also collaborated with NFL Alumni in Health to amplify public safety messaging and wellness initiatives within the NFL community.

Why it matters

Datavault AI's Super Bowl activations demonstrated the real-world application of its technologies in live event environments, highlighting the company's position at the intersection of digital identity, fan engagement, and next-generation media experiences. The partnership with NFL Alumni also showcased how Datavault AI's solutions can support community outreach and wellness programs for professional athletes and their communities.

The details

Throughout Super Bowl weekend, Datavault AI operated at Radio Row, using its ADIO data-over-sound platform to enable interactive audience engagement. The company also showcased its DVHOLO holographic visualization technology, reinforcing its capabilities in immersive fan experiences. A key highlight was Datavault AI's collaboration with NFL Alumni in Health, where its ADIO deployment amplified public safety messaging and supported community health-focused activations. The company also leveraged the platform of sports media personality Mark Kerr to promote its athlete name, image, and likeness (NIL) digital asset offerings.

  • Datavault AI participated in a series of on-site media and technology activations across Radio Row during Super Bowl LX weekend.
  • The company's partnership with NFL Alumni in Health took place throughout Super Bowl LX weekend, supporting community health and wellness initiatives.

The players

Datavault AI

A leader in data monetization, credentialing, digital engagement, and real-world asset tokenization technologies.

NFL Alumni

A nonprofit organization dedicated to promoting the health and well-being of NFL alumni and their communities.

Mark Kerr

A celebrated multiple-time UFC heavyweight tournament champion and sports media personality who represented Datavault AI in multiple high-profile media appearances.

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What they’re saying

“As a nonprofit dedicated to promoting the health and well-being of NFL alumni and their communities, we recognized the importance of teaming up with the U.S. Drug Enforcement Administration (DEA) and Datavault AI to deliver this critical, life-saving message. The technology enhances audience engagement by ensuring public safety announcements reach people in real time reinforcing our commitment to supporting the well-being of our alumni and the broader community.”

— Billy Davis, Two-time Super Bowl champion with the Dallas Cowboys and Baltimore Ravens, and co-director of NFL Alumni Health

“These activations went beyond demonstration and reflected real-world execution. Super Bowl weekend provided an opportunity to validate our platforms in one of the most demanding live-event environments, alongside NFL Alumni, while illustrating how data, identity, and engagement can converge in near real time.”

— Nathaniel Bradley, Chief Executive Officer of Datavault AI

What’s next

Datavault AI continues to advance its mission to unlock the value of data through AI, tokenization, and secure digital infrastructure, with plans to expand its pipeline of live-event, sports, and media deployments.

The takeaway

Datavault AI's Super Bowl LX activations showcased the company's ability to integrate its innovative technologies, such as ADIO and DVHOLO, into high-profile live events and community initiatives, demonstrating the real-world impact of its data monetization and digital asset solutions.