- Today
- Holidays
- Birthdays
- Reminders
- Cities
- Atlanta
- Austin
- Baltimore
- Berwyn
- Beverly Hills
- Birmingham
- Boston
- Brooklyn
- Buffalo
- Charlotte
- Chicago
- Cincinnati
- Cleveland
- Columbus
- Dallas
- Denver
- Detroit
- Fort Worth
- Houston
- Indianapolis
- Knoxville
- Las Vegas
- Los Angeles
- Louisville
- Madison
- Memphis
- Miami
- Milwaukee
- Minneapolis
- Nashville
- New Orleans
- New York
- Omaha
- Orlando
- Philadelphia
- Phoenix
- Pittsburgh
- Portland
- Raleigh
- Richmond
- Rutherford
- Sacramento
- Salt Lake City
- San Antonio
- San Diego
- San Francisco
- San Jose
- Seattle
- Tampa
- Tucson
- Washington
Business Insider's Reviews Team Rigorously Tests Pet Products
The team consults experts and conducts real-world testing to recommend safe, effective pet supplies and accessories.
Published on Feb. 11, 2026
Got story updates? Submit your updates here. ›
The Reviews team at Business Insider has been covering pet products for over six years, led by senior editor Lisa Sabatini. The team works with expert reporters who have backgrounds in veterinary science, dog training, and pet care to thoroughly research, test, and review pet products across categories like food, medicine, supplies, and toys. The team consults veterinarians, animal behaviorists, and other pet experts to develop unique testing methodologies for each product type, prioritizing animal health and welfare in their recommendations.
Why it matters
With the vast and ever-growing pet product market, it's important for consumers to have a trusted source that can cut through the noise and identify high-quality, safe, and effective options for their pets. The Business Insider Reviews team's rigorous, expert-driven approach helps pet owners make informed decisions about the products they buy for their furry family members.
The details
The Reviews team tests hundreds of pet products each year, with a focus on safety, comfort, durability, and value. For pet food, medicine, and supplements, the team consults veterinary nutritionists and aligns recommendations with industry standards. When testing other pet supplies and toys, the team uses their own pets as well as recruits other editors and reporters to evaluate real-world performance across different breed sizes, behaviors, and play styles. The team also conducts durability testing to simulate long-term wear and tear. All content undergoes review by licensed veterinarians before publication to ensure accuracy.
- The Reviews team has been covering pet products for over six years.
- In 2022, the team's editor, Lisa Sabatini, moderated a SXSW panel on pet tech and the changing pet-owner relationship.
The players
Lisa Sabatini
The senior editor of the Reviews team at Business Insider, overseeing all aspects of pet product coverage.
Dr. Julie Liu
A veterinarian and consultant who has been a veterinary medical reviewer on the Reviews team since 2024, focusing on cat product coverage.
Dr. Sorin McKnight
A veterinarian at Wellborn Road Veterinary Medical Center in College Station, Texas, with over 10 years of clinical experience, who has served as a veterinary medical reviewer for the Reviews team since 2021.
Jackie Brown
A freelance reporter for Reviews who has covered pet health and wellness products since 2019, with expertise in areas like parasite preventives and dog grooming tools.
Janelle Leeson
A freelance reporter for Reviews who has reported extensively on pet food and tested hundreds of products with her own cats since 2023.
What they’re saying
“Our recommendations are editorially independent. We do not accept payment in exchange for guaranteed coverage or positive reviews, and brands do not review our content before publication.”
— Lisa Sabatini, Senior Pets Editor (Business Insider)
The takeaway
The Business Insider Reviews team's rigorous, expert-driven approach to testing and recommending pet products helps consumers navigate the vast and complex pet product market to find safe, effective, and high-quality options for their furry family members.
