Veteran Wrestlers Team Up to Revive Dallas Wrestling Scene

Jayden Frost, Rod Price, and Marc Lowrance launch new promotion Wrestle World TX to recapture the magic of classic Dallas wrestling

Published on Feb. 11, 2026

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A new wrestling promotion called Wrestle World TX (WWTX) is aiming to revive the beloved Dallas wrestling scene of the past. Led by veteran wrestlers Jayden Frost, Rod Price, and Marc Lowrance, WWTX is focused on storytelling, character development, and delivering the intense competition that defined classic Dallas wrestling promotions like World Class Championship Wrestling and the Global Wrestling Federation.

Why it matters

For many wrestling fans, the Dallas wrestling scene of the past holds a special place in their hearts. WWTX's mission to recapture that magic and build upon it with a fresh take could reignite interest in independent wrestling in the region and provide an alternative to the more acrobatic styles that have become prevalent in modern wrestling.

The details

WWTX is being launched by Jayden Frost, who has assembled an experienced team including veteran wrestler Rod Price and legendary announcer Marc Lowrance. Price will head up the promotion's training school, focusing on developing wrestlers' attitudes, work ethic, and physical conditioning. Lowrance, the voice of World Class Championship Wrestling, will serve as a ring announcer and broadcast journalist. The promotion has secured a venue in Carrollton, Texas called Main Event Plaza, which they hope will evoke the atmosphere of the iconic Sportatorium. Frost envisions WWTX as a family-friendly environment with affordable ticket prices, aiming to create a welcoming space for both longtime wrestling fans and newcomers.

  • WWTX is launching in 2026.

The players

Jayden Frost

The founder and driving force behind Wrestle World TX, aiming to revive the classic Dallas wrestling scene.

Rod Price

A veteran wrestler who previously worked in the Global Wrestling Federation, and will now head up the training school for WWTX.

Marc Lowrance

The legendary voice of World Class Championship Wrestling, who will serve as a ring announcer and broadcast journalist for WWTX.

"Hollywood" John Tatum

A wrestling professional known for his work in Dallas Wrestling, who will handle the booking duties for WWTX.

Main Event Plaza

The venue in Carrollton, Texas where WWTX will hold its weekly shows, aiming to evoke the atmosphere of the iconic Sportatorium.

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What they’re saying

“We want to go back to story telling. When I was wrestling, they used to call it a 'Male Soap Opera.' Now it is male, and female. But, we want to go back to telling stories and getting people emotionally involved.”

— Rod Price, Veteran Wrestler (newsy-today.com)

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, Grocery Employee (Instagram)

What’s next

WWTX plans to utilize platforms like YouTube and Twitch to expand its reach and explore opportunities for local or national television exposure. The promotion is actively building its online presence through Facebook and Instagram.

The takeaway

The launch of Wrestle World TX represents an exciting opportunity to revive the rich legacy of Dallas wrestling, blending classic storytelling and intense competition with a fresh, family-friendly approach. If successful, WWTX could reignite interest in independent wrestling in the region and provide an alternative to the more acrobatic styles that have become prevalent in modern wrestling.