Latino Roofing Contractor XYZ Roofing Sees Rapid Growth

Owner Miguel Medina's journey from soccer player to roofing entrepreneur highlights the rise of Latino-owned businesses in the industry.

Feb. 5, 2026 at 6:07pm

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Miguel Medina, the owner of XYZ Roofing in South Texas, is a prime example of the dynamic growth of Latino-owned businesses in the roofing industry. Medina, a former professional soccer player from Mexico, started his roofing company in 2013 and has grown it into a regional force with 45 employees and over $6 million in revenue. The company's focus on values, employee development, and community involvement has been key to its success.

Why it matters

The rise of Latino-owned businesses in the roofing industry is a significant trend, with the number of Latino-owned businesses with employees increasing by 57% nationwide between 2007 and 2022. XYZ Roofing's story highlights how Latino entrepreneurs are moving from labor-intensive roles to management, C-suite positions, and business ownership, transforming the industry.

The details

Medina started XYZ Roofing in 2013 after moving to Texas to be closer to his children. He initially partnered with an experienced roofing contractor, but the relationship soured, and Medina was left to build the business on his own. He focused on hiring and developing his own employees, emphasizing values over just making money. Medina has also implemented a holistic approach to employee health and wellness, including a company kitchen, a full-time nutritionist, and monthly physical activity events.

  • XYZ Roofing was launched in 2013.
  • In 2025, the company broke the $6 million revenue mark for the year.
  • Last July, the company was honored by a local school for sponsoring youth soccer uniforms.

The players

Miguel Medina

The owner of XYZ Roofing, a former professional soccer player from Mexico who moved to Texas to be closer to his children and started the roofing company in 2013.

XYZ Roofing

A regional roofing company based in South Texas, founded by Miguel Medina in 2013, that has grown to 45 employees and over $6 million in revenue.

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What they’re saying

“I wanted to be the company based on values and not money. Don't get me wrong, it's not that I don't want to make a lot of money, but the money cannot be the main thing. It has to be a consequence of doing the right thing.”

— Miguel Medina, Owner, XYZ Roofing

“In reality, if the only thing you have to offer someone to work for you is money, you're done. You're going to fail. There's always going to be someone with more money. What I'm trying to do every day is give them a sense of belonging, that they believe XYZ is theirs.”

— Miguel Medina, Owner, XYZ Roofing

What’s next

Medina is eyeing his sixth Ironman competition, as he continues to prioritize physical and mental fitness as part of his holistic approach to business and life.

The takeaway

XYZ Roofing's success under Miguel Medina's leadership demonstrates how Latino entrepreneurs are transforming the roofing industry, moving from labor-intensive roles to strategic leadership positions and business ownership. Medina's focus on values, employee development, and community involvement has been key to his company's rapid growth.