Blue Bell Introduces Protein-Rich Ice Cream Pints

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Blue Bell Creameries has launched a new line of ice cream pints called Blue Bell PRO that offer up to 12 grams of protein per serving. The five initial flavors are Coffee, Chocolate, Salted Caramel, Vanilla, and Strawberry (coming soon). The Texas-based ice cream maker says the new product aims to combine the indulgence of traditional ice cream with the growing consumer demand for high-protein foods.

Why it matters

The launch of Blue Bell PRO pints reflects the increasing consumer demand for protein-rich foods, including in indulgent categories like ice cream. As shoppers look to boost their protein intake, this new offering from a well-known ice cream brand provides a convenient option that doesn't sacrifice taste.

The details

The new Blue Bell PRO pints contain up to 12 grams of protein per serving and are being released in five flavors: Coffee, Chocolate, Salted Caramel, Vanilla, and Strawberry (coming soon). Blue Bell says the new line was created to make it easier for consumers to work toward their daily protein goals without giving up dessert.

• Blue Bell PRO pints are beginning to appear in grocery store freezer aisles across the company's distribution area.
• The Strawberry flavor is expected to arrive soon.