Visa Extends Red Bull F1 Partnership Through 2030

The credit card company expands its branding and access as part of the 4-year extension.

Published on Feb. 25, 2026

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Visa entered Formula 1 in 2024 with Red Bull Racing, marking its first new global sports sponsorship deal in 15 years. However, the launch was rocky, as Visa's arrival was accompanied by a controversial incident involving Red Bull driver Max Verstappen. Despite the initial hiccup, Visa has now secured a 4-year extension of its partnership with Red Bull F1 through 2030.

Why it matters

This extension solidifies Visa's presence in one of the world's most watched and prestigious motorsports series, allowing the credit card company to further build its brand and access to Formula 1 fans globally. It also represents a vote of confidence from Red Bull in Visa as a key partner.

The details

As part of the extension, Visa will continue to have prominent branding on Red Bull's cars and uniforms, as well as expanded access and activation opportunities at Formula 1 races and events. The partnership allows Visa to showcase its payment technology and services to the sport's passionate international fanbase.

  • Visa entered Formula 1 as a sponsor of Red Bull Racing in 2024.
  • The new 4-year extension will keep Visa as a Red Bull partner through 2030.

The players

Visa

A global payments technology company that provides digital payment solutions.

Red Bull Racing

An Austrian Formula 1 racing team that has won multiple Constructors' and Drivers' Championships.

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What they’re saying

“We are thrilled to extend our successful partnership with Red Bull Racing through 2030. Formula 1 provides an incredible platform to showcase Visa's payment technology and engage with passionate racing fans around the world.”

— Stephen Squeri, Chairman and CEO of Visa (Beaumont Enterprise)

The takeaway

Visa's extended partnership with Red Bull F1 demonstrates the continued appeal and value of Formula 1 sponsorships, even after an initial rocky start, as brands seek to tap into the sport's global reach and engaged fanbase.