F1 Academy Unveils Bold New Branding for 2026 Season

The all-female racing series embraces a vibrant, modern identity as it aims to shape the future of motorsport.

Apr. 10, 2026 at 7:21am

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A cubist, geometric painting featuring fragmented shapes and planes in shades of purple, white, cyan blue, and hot pink, conceptually representing the dynamic new branding of the F1 Academy racing series.F1 Academy's bold new visual identity signals its ambition to accelerate progress and break down barriers in motorsport.Austin Today

F1 Academy, the all-female racing series, is undergoing a major rebranding ahead of the 2026 season. Ditching its previous subtle gradient look, the series is now embracing a striking new visual identity featuring a bold purple base with pops of white, cyan blue, and hot pink. The revamped branding, which includes pixelated fonts and a sleek 'accelerator' icon, is meant to reflect the series' growing momentum and mission to break down barriers in motorsport.

Why it matters

The rebranding of F1 Academy comes at a critical time for the series, which has rapidly grown in just three short years. The new look is seen as a visual representation of the series' ambitions to shape the future of racing and inspire a new generation of female drivers and fans. While progress has been made, the question of equal opportunities and representation in motorsport as a whole remains a key issue that F1 Academy hopes to continue addressing.

The details

The new F1 Academy branding ditches the previous cyan-to-purple gradient for a striking purple base with pops of white, cyan blue, and hot pink. The design features pixelated fonts and a sleek 'accelerator' icon, giving the series a modern, high-tech aesthetic. According to Susie Wolff, F1 Academy's managing director, the rebranding is part of the series' effort to 'step up a gear' in its fourth year. The new look is meant to reflect the series' rapid growth, global following, and mission to prove that women belong at the heart of motorsport.

  • F1 Academy is entering its fourth season in 2026.
  • The rebranding will be unveiled ahead of the 2026 season.

The players

Susie Wolff

The managing director of F1 Academy, who says the rebranding reflects the series' effort to 'step up a gear' in its fourth year.

Stefano Domenicali

The Formula 1 CEO, who applauds F1 Academy's rapid rise and sees the new brand identity as a launching pad for a new generation of drivers and fans.

Doriane Pin

The 2025 F1 Academy champion, who secured a Mercedes development driver role, representing the series' success in nurturing talent.

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What they’re saying

“For year four, we're stepping up a gear.”

— Susie Wolff, Managing Director, F1 Academy

“F1 Academy's rapid rise is applauded, highlighting its success in nurturing talent, growing awareness, and breaking down barriers.”

— Stefano Domenicali, CEO, Formula 1

What’s next

The 2026 F1 Academy season promises to be thrilling, with races across iconic circuits like Shanghai, Silverstone, and the Las Vegas Strip. The series' bold new branding will be on full display as it aims to build on its growing success and continue driving progress in motorsport.

The takeaway

F1 Academy's rebranding reflects its ambition to shape the future of racing and inspire a new generation of female drivers and fans. While progress has been made, the series' continued success and the question of equal opportunities in motorsport as a whole remain key issues to watch as the 2026 season approaches.