Wireless Carrier REALLY Launches AI 'Clone' to Handle Calls

REALLY's new AI agent can answer, screen, and place calls using a subscriber's actual phone number and voice.

Apr. 9, 2026 at 8:23pm

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A highly detailed 3D illustration of a glowing, futuristic telecommunications hub with pulsing neon lights, intricate circuit boards, and abstract data visualizations, conceptually representing the advanced carrier-level infrastructure powering REALLY's AI calling assistant.REALLY's carrier-native AI assistant leverages the company's advanced telecom infrastructure to enable sophisticated voice interactions.Austin Today

REALLY, an independent wireless carrier, is launching a new AI product called Clone that can answer phone calls, screen callers, and place outbound calls on a subscriber's behalf using that subscriber's real phone number and voice. Unlike other AI voice assistants, REALLY says Clone operates at the carrier layer, giving it access to regulated customer data and infrastructure that app-based competitors can't replicate.

Why it matters

REALLY's launch of Clone highlights the potential for carriers to position themselves as the underlying AI infrastructure layer for voice interactions, rather than just providing the connectivity. By controlling the number, network, and customer data, REALLY argues it can deliver more sophisticated AI calling capabilities than third-party voice assistants.

The details

Clone is designed to handle a range of common phone-based tasks like answering and screening calls, making outbound calls, navigating IVR systems, and engaging with spam callers. REALLY says the product is positioned as a phone-based agent to offload low-value but time-consuming tasks for subscribers. The company built Clone from scratch on its own modern telecom infrastructure, rather than retrofitting legacy systems, which it says gives the AI better access to customer data and network context.

  • REALLY says Clone will enter beta testing in the current quarter.
  • The company is targeting one million subscribers by 2027.

The players

REALLY

An independent wireless carrier that operates on T-Mobile's 5G network under a wholesale agreement. REALLY was founded in 2022 with the goal of rebuilding the telecom industry around a better user experience and modern technical foundation.

Adam Lyons

The founder and CEO of REALLY. Lyons previously founded the insurance comparison platform The Zebra.

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What they’re saying

“Our goal here is to give consumers the ability to offload tasks they don't want or have time to do, within a traditional telecom context where carrier-level infrastructure is required.”

— Adam Lyons, Founder and CEO, REALLY

“We didn't arrive at AI by modernizing old systems. We built this from scratch - no legacy code, no inherited billing systems, and no technical debt from the 1990s - so it's the same end-user experience without the backend baggage.”

— Adam Lyons, Founder and CEO, REALLY

What’s next

REALLY says Clone will enter beta testing in the current quarter as the company works to expand its subscriber base to one million by 2027.

The takeaway

REALLY's launch of Clone highlights how carriers are seeking to position themselves as the underlying AI infrastructure layer for voice interactions, rather than just providing connectivity. By controlling the number, network, and customer data, REALLY argues it can deliver more sophisticated AI calling capabilities than third-party voice assistants.