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object studio's Bella Loyalty Platform Integrates with Optimove
The collaboration will offer Bella the ability to deliver omnichannel messaging capabilities and coordinated consumer journeys.
Mar. 31, 2026 at 3:34pm
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A premium, high-tech device showcases the power of personalized, omnichannel customer engagement through integrated loyalty and marketing platforms.Austin Todayobject studio, creator of the Bella loyalty platform, has announced an integration with Optimove, the leader in Positionless Marketing. The collaboration will allow Bella to deliver omnichannel messaging capabilities and coordinated consumer journeys across touchpoints including mobile apps, kiosks, and member portals.
Why it matters
The integration empowers casino marketers to leverage Optimove's platform for instant customer insights, hyper-personalization, quick generation of channel-ready assets, and campaign self-optimization through automated journeys and testing. This allows casino operators to move from simple notifications to deeply personalized, coordinated consumer journeys at scale.
The details
The goal of Bella is to provide a modern, cohesive guest experience. Integrating with Optimove dramatically expands that vision by giving operators true omnichannel messaging capabilities across every Bella touchpoint and beyond, also reaching email and SMS channels from the same platform.
- Bella will make its debut at the Indian Gaming Tradeshow & Convention (IGA) in San Diego on April 1st and 2nd, 2026.
The players
object studio
A full-service software and technology firm with over a decade of experience creating innovative solutions for the gaming, hospitality, and other industries. They are now launching the Bella product line.
Bella
object studio's recently announced loyalty platform, providing a cohesive loyalty app, kiosk, member portal, and digital signage solution.
Optimove
The leader in Positionless Marketing, empowering every marketer to execute any marketing task instantly and independently. The platform delivers Data Power, Creative Power, and Optimization Power, helping brands deliver deeply personalized campaigns at scale.
Brandon Peterson
The founder of object studio.
What they’re saying
“The goal of Bella is to provide a modern, cohesive guest experience. Integrating with Optimove dramatically expands that vision by giving our operators true omnichannel messaging capabilities across every Bella touchpoint and beyond: also reaching email and SMS channels from the same platform. This is how casino marketers move from simple notifications to deeply personalized, coordinated consumer journeys at scale.”
— Brandon Peterson, Founder, object studio
What’s next
Bella will make its debut at the Indian Gaming Tradeshow & Convention (IGA) in San Diego on April 1st and 2nd, 2026. Casino operators and technology leaders are invited to schedule 1-on-1 demos in advance to lock in limited available slots.
The takeaway
The integration of object studio's Bella loyalty platform with Optimove's Positionless Marketing platform empowers casino marketers to deliver deeply personalized, omnichannel customer journeys at scale, moving beyond simple notifications to coordinated, data-driven campaigns across multiple touchpoints.
