Seventh Generation Cofounder Shares Sustainability Story

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Jeffrey Hollender, the cofounder of Seventh Generation, a leading natural products company, shared the untold story behind the brand's founding and its commitment to sustainability and social responsibility. Hollender discussed Seventh Generation's origins in the 1970s natural products movement, its pioneering work in developing eco-friendly household cleaners and personal care items, and how the company has navigated challenges to remain true to its mission-driven values over the past five decades.

Why it matters

Seventh Generation's story provides a case study in how a mission-driven business can succeed and thrive long-term by prioritizing environmental and social impact alongside profitability. As consumers increasingly demand more sustainable and ethical products, Seventh Generation's experience offers lessons for other companies looking to build brands centered on purpose and responsibility.

The details

Hollender co-founded Seventh Generation in 1988 with the goal of creating household and personal care products that were environmentally friendly and socially conscious. The company developed some of the first plant-based, biodegradable cleaners and personal care items on the market, building a loyal customer base among the growing natural products movement. Over the decades, Seventh Generation has weathered industry consolidation, competition from larger consumer brands, and other challenges, but has maintained its commitment to sustainability, transparency, and stakeholder accountability.

• Seventh Generation was co-founded in 1988.
• The company has operated for over 50 years, navigating industry changes since its founding.

What they’re saying

What’s next

Hollender is expected to discuss Seventh Generation's future plans and the broader shift towards sustainable business practices at an upcoming industry conference in April.