Haas F1 Unveils Godzilla-Themed Car for Japanese Grand Prix

The special livery is one of two Godzilla-focused schemes scheduled to run this season.

Mar. 24, 2026 at 10:13pm

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The Haas F1 team has announced a partnership with Toho, the studio behind the Godzilla franchise, to feature the iconic kaiju on a special livery for the upcoming Japanese Grand Prix. The car will showcase Godzilla blowing atomic breath from the engine cover and toward the sidepod, promoting the upcoming film 'Godzilla Minus Zero'. This is the first of two Godzilla-themed races for Haas F1 this season, with the second being at the United States Grand Prix in October.

Why it matters

The Godzilla partnership is part of Haas F1's efforts to secure major sponsors from Japan, following the team's deal with Toyota's Gazoo Racing brand in the offseason. This collaboration not only promotes the new Godzilla film, but also aligns with the team's strong start to the 2026 Formula 1 season, sitting fourth in the championship standings.

The details

Haas F1 has unveiled a special Godzilla-themed livery for this weekend's Japanese Grand Prix. The car will feature the iconic kaiju blowing atomic breath from the engine cover and toward the sidepod, promoting the upcoming film 'Godzilla Minus Zero' from Toho, the studio behind the Godzilla franchise. This is the first of two Godzilla-focused races for Haas F1 this season, with the second being at the United States Grand Prix near Austin in October, just before the U.S. premiere of 'Minus Zero'.

  • The Japanese Grand Prix is this weekend (March 24, 2026).
  • The United States Grand Prix near Austin is in October 2026.

The players

Haas F1

An American Formula 1 team that has partnered with Toho, the studio behind the Godzilla franchise, to feature the iconic kaiju on a special livery for two races this season.

Toho

The Japanese film studio that owns the rights to the Godzilla franchise and is collaborating with Haas F1 to promote the upcoming film 'Godzilla Minus Zero'.

Godzilla

The iconic Japanese kaiju that will be featured on the Haas F1 car's special livery for the Japanese Grand Prix and United States Grand Prix.

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What they’re saying

“The Godzilla partnership is part of Haas F1's efforts to secure major sponsors from Japan, following the team's deal with Toyota's Gazoo Racing brand in the offseason.”

— Fred Smith, Motorsports Editor

What’s next

The Haas F1 Godzilla-themed car will next be seen at the United States Grand Prix near Austin in October 2026, just before the U.S. premiere of 'Godzilla Minus Zero'.

The takeaway

Haas F1's Godzilla partnership not only promotes the upcoming film, but also aligns with the team's strong start to the 2026 Formula 1 season, showcasing their ability to secure major sponsorships and collaborations in the Japanese market.