Haas F1 Team to Unleash Godzilla

Iconic Japanese monster to make debut on Formula 1 grid through new collaboration

Mar. 19, 2026 at 6:00pm

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TOHO CO. and TOHO International have announced a season-long collaboration with TGR Haas F1 Team, the American-licensed F1 racing team, marking the first collaboration with an entertainment IP in the history of TGR Haas F1 Team. The partnership will see Godzilla enter the world of Formula 1, with the first major activation being the reveal of a special-edition race car livery at the Japanese Grand Prix.

Why it matters

This partnership represents a unique opportunity to bring together the worlds of motorsport and pop culture, potentially expanding the fanbase for both Formula 1 and the Godzilla franchise. It also aligns with the growing trend of entertainment brands collaborating with sports properties to reach new audiences.

The details

The collaboration will make its global debut during the Japanese Grand Prix, taking place March 27-29. The first major activation will be the reveal of a special-edition race car livery, unveiled at Tokyo Midtown Hibiya on March 24. Following the unveiling event, an exhibition livery will be on display from March 25 to March 30 at the central Marketplace area on the 2nd floor of Haneda Airport Terminal 2. Throughout the 2026 FIA Formula One World Championship, the partnership will feature a special edition car livery for the race, dynamic slate of integrated branding, original digital content, limited-edition merchandise, and race-weekend activations designed to engage fans across both motorsport and global pop culture communities.

  • The collaboration will make its global debut during the Japanese Grand Prix, taking place March 27-29, 2026.
  • The special-edition race car livery will be unveiled at Tokyo Midtown Hibiya on March 24, 2026.
  • An exhibition livery will be on display from March 25 to March 30, 2026 at the central Marketplace area on the 2nd floor of Haneda Airport Terminal 2.
  • The partnership will be featured throughout the 2026 FIA Formula One World Championship.

The players

TOHO CO.

A Japanese entertainment company that owns the Godzilla franchise.

TOHO International

The international division of TOHO CO. that is responsible for the global expansion of the Godzilla brand.

TGR Haas F1 Team

The American-licensed Formula 1 racing team that is collaborating with TOHO to bring Godzilla to the Formula 1 grid.

Keiji Ota

The senior managing executive officer and chief Godzilla officer at TOHO CO.

Ayao Komatsu

The team principal of TGR Haas F1 Team.

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What they’re saying

“We are honored to announce this partnership between TGR Haas F1 Team – a team that continues to push the limits of performance on the global stage of Formula 1 – and Godzilla, a cultural icon that has continued to evolve for more than 70 years since first emerging from Japan.”

— Keiji Ota, Senior managing executive officer and chief Godzilla officer, TOHO CO.

“This is truly an extraordinary opportunity to showcase our brand to new audiences, and it's a first for both TGR Haas F1 Team and TOHO. It's an honor to bring a global icon such as Godzilla to this sport and activate across an important year for the franchise. We want our fanbases to combine and celebrate with us, as there will be lots to engage with this season.”

— Ayao Komatsu, Team principal, TGR Haas F1 Team

What’s next

Further details regarding merchandise drops, special events, and fan experiences will be revealed ahead of the Japanese and the U.S. Grand Prix, respectively.

The takeaway

This collaboration represents a unique opportunity to bring together the worlds of motorsport and pop culture, potentially expanding the fanbase for both Formula 1 and the Godzilla franchise. It also showcases the growing trend of entertainment brands partnering with sports properties to reach new audiences and create innovative fan experiences.