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Austin Natural Mattress Celebrates 26 Years as Central Texas Leader in Organic and Non-Toxic Sleep Products
Locally owned Austin mattress store reflects on how consumer awareness has transformed the sleep industry over the past quarter of a century.
Mar. 16, 2026 at 11:49pm
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Austin Natural Mattress, a locally owned mattress store in Austin, Texas, is celebrating its 26th anniversary. The store was founded in 1999 when most shoppers focused on mattress firmness, and synthetic petroleum-based foams like memory foam were the industry norm. Today, many customers ask detailed questions about mattress construction, materials, and whether products contain synthetics, fiberglass, or chemical fire retardants, as awareness of the importance of healthy sleep environments has grown.
Why it matters
The growth of Austin Natural Mattress over the past 26 years reflects a broader shift in consumer awareness about the materials and chemicals used in mattresses and bedding, and how they can impact indoor air quality and overall health. As Americans spend roughly one-third of their lives in bed, there is increasing interest in finding non-toxic, organic, and sustainable sleep solutions.
The details
Austin Natural Mattress was founded by Shane Coker in 1999, at a time when most shoppers focused on mattress firmness rather than materials. The store now specializes in natural, organic, and luxury sleep products made with certified organic latex, cotton, and wool, and maintains a showroom free of products containing fiberglass or chemical fire retardants. The store carries brands known for using natural materials and transparent construction, such as Avocado, Naturepedic, Vispring, and The Natural Mattress Home.
- Austin Natural Mattress opened in 1999.
- The store is celebrating its 26th anniversary in 2026.
The players
Austin Natural Mattress
A locally owned mattress store in Austin, Texas that specializes in natural, organic, and luxury sleep solutions.
Shane Coker
The owner of Austin Natural Mattress, who founded the store in 1999.
Amanda Demuth
The wellness advisor at Austin Natural Mattress, who discusses the importance of the bedroom environment for sleep health.
What they’re saying
“Twenty-six years ago few thought twice about what their mattress was made of. Now customers regularly ask about natural latex, organic certifications, and whether mattresses contain fiberglass or chemical fire retardants.”
— Shane Coker, Owner, Austin Natural Mattress
“The materials in mattresses and bedding are in direct contact with people for eight hours every night and can influence the air they breathe. Many of our customers come in looking for relief from chemical sensitivities that can show up as morning congestion, headaches, sore throats, or itchy skin. Others have just done their research and have come to realize just how toxic many non-organic mattresses can be.”
— Amanda Demuth, Wellness Advisor, Austin Natural Mattress
The takeaway
The growth of Austin Natural Mattress over the past 26 years reflects the increasing consumer awareness about the importance of non-toxic, organic, and sustainable sleep solutions. As Americans spend a significant portion of their lives in bed, there is growing demand for mattresses and bedding that prioritize health and wellness over conventional industry standards.
