Austin Natural Mattress Celebrates 26 Years as Central Texas Leader in Organic and Non-Toxic Sleep Products

Locally owned Austin mattress store reflects on how consumer awareness has transformed the sleep industry over the past quarter of a century

Mar. 16, 2026 at 11:38pm

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Austin Natural Mattress, a locally owned mattress store in Austin, Texas, is celebrating its 26th anniversary. The store was founded in 1999 when most mattress shoppers focused primarily on firmness, while synthetic petroleum-based foams had become the industry norm. Today, many customers ask detailed questions about mattress construction, materials, and whether products contain synthetics, fiberglass, or chemical fire retardants, as consumer awareness of healthy sleep environments has increased.

Why it matters

The growing interest in sleep health has led many consumers to pay closer attention to the materials surrounding them during sleep, as the bedroom environment can play a larger role in sleep health than many people realize. News organizations, scientists, and whistle-blowers have also helped inform the public discussion on the potential toxicity of many non-organic mattresses.

The details

Austin Natural Mattress specializes in natural, organic, and non-toxic mattresses made with materials such as certified organic latex, cotton, and wool, and maintains a showroom free of products containing fiberglass or chemical fire retardants. The store carries natural, organic, and luxury brands including Avocado, Naturepedic, Vispring, and The Natural Mattress Home, all known for using natural materials and transparent construction.

  • Austin Natural Mattress opened in 1999.
  • The store is celebrating its 26th anniversary in 2026.

The players

Austin Natural Mattress

A locally owned mattress store in Austin, Texas that specializes in natural, organic, and luxury sleep solutions.

Shane Coker

The owner of Austin Natural Mattress, who founded the store in 1999 when most mattress shoppers focused primarily on firmness.

Amanda Demuth

The wellness advisor at Austin Natural Mattress, who discusses how the bedroom environment and mattress materials can influence sleep health.

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What they’re saying

“Twenty-six years ago few thought twice about what their mattress was made of. Now customers regularly ask about natural latex, organic certifications, and whether mattresses contain fiberglass or chemical fire retardants.”

— Shane Coker, Owner, Austin Natural Mattress

“The materials in mattresses and bedding are in direct contact with people for eight hours every night and can influence the air they breathe. Many of our customers come in looking for relief from chemical sensitivities that can show up as morning congestion, headaches, sore throats, or itchy skin. Others have just done their research and have come to realize just how toxic many non-organic mattresses can be.”

— Amanda Demuth, Wellness Advisor, Austin Natural Mattress

The takeaway

Over the past 26 years, consumer awareness of the importance of non-toxic, organic, and natural materials in mattresses has grown significantly, leading to increased demand for healthy sleep solutions. Austin Natural Mattress has remained a leader in this space, providing Central Texas residents with access to premium, eco-friendly sleep products.