Peacock to Launch AI-Powered Andy Cohen Avatar

The virtual assistant will guide viewers through Bravo's content library.

Mar. 15, 2026 at 9:11pm

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NBCUniversal's Peacock streaming service is developing an AI-powered virtual assistant in the form of TV personality Andy Cohen. The avatar will help guide viewers through Peacock's extensive library of Bravo programming and provide personalized show recommendations.

Why it matters

This move by Peacock represents a broader industry trend of using AI and virtual assistants to enhance the streaming experience and help viewers navigate large content libraries. As streaming platforms compete for subscribers, innovative features like this could help Peacock stand out.

The details

The Andy Cohen avatar is designed to leverage the TV host's likeness and personality to create a more engaging and personalized viewing experience for Peacock users. The virtual assistant will be able to provide information about Bravo shows, make recommendations, and even have conversational interactions with viewers.

  • The new AI-powered features are slated to launch on Peacock this summer.

The players

Andy Cohen

A television personality known for hosting Bravo's "Watch What Happens Live" and executive producing the network's "Real Housewives" franchise.

Matt Strauss

The chairman of NBCUniversal Media Group, which oversees the Peacock streaming service.

S.E. Cupp

A host and writer who participated in the SXSW panel discussion about Peacock's new features.

Peacock

The streaming service operated by NBCUniversal that is developing the AI-powered Andy Cohen avatar.

Bravo

The NBCUniversal-owned cable network known for its reality TV programming, which will be a key focus of the Peacock virtual assistant.

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What’s next

Peacock plans to launch the AI-powered Andy Cohen avatar on its platform this summer as part of a broader rollout of new technology features.

The takeaway

Peacock's development of an AI-powered virtual assistant based on Andy Cohen's likeness and personality demonstrates how streaming platforms are leveraging innovative technologies to create more engaging and personalized viewing experiences for their subscribers.