Peacock to Launch AI-Powered Andy Cohen Avatar to Guide Viewers Through 'Bravo-verse' Library

The AI-powered Cohen avatar will help users navigate Bravo's vast programming library and provide personalized recommendations.

Mar. 15, 2026 at 8:05pm

Got story updates? Submit your updates here. ›

NBCUniversal's Peacock streaming service is introducing an AI-powered Andy Cohen avatar that will guide viewers through Bravo's extensive library of programming. The avatar is designed to help users discover new shows and get personalized recommendations based on their interests, drawing from decades of Bravo footage.

Why it matters

The Andy Cohen avatar is part of Peacock's broader efforts to leverage new technologies like AI to enhance the user experience and make it easier for viewers to navigate the growing amount of content available on streaming platforms. As the face of Bravo's popular 'Real Housewives' franchise, Cohen's avatar could become a valuable tool for Bravo fans to explore the network's vast library.

The details

The AI-powered Andy Cohen avatar will be able to pop up during episodes to answer questions about what's happening on screen or provide personalized recommendations for new shows a user might enjoy based on their viewing history and preferences. Peacock is aiming to make the avatar feel lifelike and authentic, drawing from Cohen's decades of Bravo footage to create a seamless and engaging experience for users.

  • The Andy Cohen avatar will launch on Peacock in the coming months.

The players

Andy Cohen

The host of "Watch What Happens Live" and the creator of the "Real Housewives" franchise, which is a cornerstone of Bravo's programming.

Matt Strauss

The chairman of NBCUniversal Media Group, who unveiled the plans for the Andy Cohen avatar at SXSW.

S.E. Cupp

A host and writer who participated in the SXSW panel alongside Cohen and Strauss.

Peacock

The streaming service owned by NBCUniversal that will be launching the AI-powered Andy Cohen avatar.

Bravo

The NBCUniversal-owned cable network that is home to the "Real Housewives" franchise and other popular shows that will be featured in the Peacock avatar experience.

Got photos? Submit your photos here. ›

What they’re saying

“It's really infinite and exciting.”

— Andy Cohen (SXSW)

“Using generative AI to weave decades of Bravo footage into a first of its kind, personalized experience.”

— Matt Strauss, Chairman, NBCUniversal Media Group (SXSW)

What’s next

The Andy Cohen avatar is expected to launch on Peacock in the coming months, providing Bravo fans with a new way to explore the network's vast library of programming.

The takeaway

Peacock's investment in an AI-powered Andy Cohen avatar demonstrates the streaming platform's commitment to leveraging new technologies to enhance the user experience and make it easier for viewers to navigate the growing amount of content available on streaming services. This innovation could set a new standard for how streaming platforms can use AI to create personalized and engaging experiences for their users.