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Stars Arrive and Party at SXSW 2026
A-listers descend on Austin for film, TV, and music events at the annual festival.
Mar. 13, 2026 at 2:48pm
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The South by Southwest (SXSW) festival in Austin, Texas has drawn a slew of A-list celebrities to debut new projects, attend concerts, and enjoy the city's food scene. From the Fanning family reunion to the cast of "I Love Boosters" hitting the red carpet, the first day of the star-studded event was packed with memorable moments.
Why it matters
SXSW is one of the most anticipated annual events in the entertainment industry, bringing together film, TV, music, and innovation for a week-long celebration in Austin. The festival's ability to attract A-list talent underscores its cultural significance and the buzz surrounding the upcoming projects being promoted.
The details
The 2026 SXSW festival kicked off with a flurry of celebrity sightings and red carpet events. Highlights included a Fanning family reunion with Michelle Pfeiffer, fun moments between the cast of the upcoming film "I Love Boosters", and stylish appearances from stars like newlywed Maya Hawke.
- The 2026 SXSW festival took place from March 13-22 in Austin, Texas.
- Day one of the festival was on March 13, 2026.
The players
SXSW
An annual festival in Austin, Texas that combines film, TV, music, and innovation conferences.
Michelle Pfeiffer
An acclaimed actress who attended the festival as part of a Fanning family reunion.
Maya Hawke
An actress who made a stylish appearance at the festival, shortly after her recent wedding.
What they’re saying
“SXSW is always such an exciting time in Austin. The energy and creativity are unmatched.”
— Michelle Pfeiffer (People)
What’s next
The SXSW festival will continue through March 22, with more high-profile premieres, performances, and celebrity sightings expected throughout the week.
The takeaway
SXSW remains a premier destination for entertainment and innovation, drawing A-list talent from across film, TV, and music to celebrate the best of what's to come in the industry.
