Rivian Unveils New R2 SUV at SXSW

Automaker showcases pricing, specs, and ride events for its latest electric vehicle model.

Published on Mar. 10, 2026

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Rivian Automotive (RIVN) is set to unveil its new R2 SUV model this week at the SXSW festival in Austin, Texas. The automaker will be providing details on the R2's trims, pricing, specifications, and offering public ride experiences throughout the week-long event.

Why it matters

The R2 is Rivian's latest push into the mass-market electric vehicle segment, aiming to build on the success of its R1T pickup and R1S SUV models. A strong debut at SXSW could help generate buzz and pre-orders for the R2 as Rivian looks to expand its footprint and challenge established EV players.

The details

Rivian will be revealing the full details of the R2 SUV lineup, including pricing, trim levels, and technical specifications. The company will also be offering attendees the chance to test drive the new vehicle during SXSW, allowing potential customers to experience the R2 firsthand.

  • Rivian's R2 unveiling is scheduled to take place during the SXSW festival in Austin, Texas, which runs from March 10-19, 2026.

The players

Rivian Automotive

An American electric vehicle manufacturer that has gained attention for its R1T pickup and R1S SUV models.

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What’s next

Following the SXSW debut, Rivian will likely begin accepting pre-orders for the R2 SUV and provide more details on the vehicle's availability and delivery timeline.

The takeaway

Rivian's unveiling of the R2 SUV at SXSW represents the company's continued push into the mainstream electric vehicle market, as it looks to build on the success of its initial models and challenge established players in the space.