New Book 'Apple: The First 50 Years' Launches Tomorrow

Tech columnist David Pogue's comprehensive history of Apple hits shelves ahead of the company's 50th anniversary.

Published on Mar. 9, 2026

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Tech columnist David Pogue's new book 'Apple: The First 50 Years' will be available in hardcover and digital formats starting Tuesday, March 10, 2026. The 608-page book explores the first five decades of Apple's history, featuring interviews with 150 key figures who shaped the company, including co-founder Steve Wozniak, former CEO John Sculley, and former design chief Jony Ive.

Why it matters

As Apple approaches its 50th anniversary on April 1, 2026, this comprehensive history book provides an in-depth look at the iconic company's origins, near-death experiences, and rise to become the most valuable company in the world under CEO Tim Cook. The book promises to reveal new facts and insights that correct the record on Apple's subversive corporate culture.

The details

Pogue, a CBS Sunday Morning correspondent who previously wrote about Apple and technology for The New York Times and Macworld, has been on a media tour to promote the new book. He recently sat down for an extended interview with Apple CEO Tim Cook and made an appearance on CBS Mornings. Pogue will also interview Apple's former marketing chief Phil Schiller at SXSW 2026 in Austin, Texas on March 18.

  • The book will be available in hardcover and digital formats starting Tuesday, March 10, 2026.
  • Apple was officially founded on April 1, 1976.
  • Pogue will interview Apple's former marketing chief Phil Schiller at SXSW 2026 in Austin, Texas on March 18.

The players

David Pogue

A CBS Sunday Morning correspondent who previously wrote about Apple and technology for The New York Times and Macworld. He is the author of the new book 'Apple: The First 50 Years'.

Steve Wozniak

Apple co-founder who was interviewed for Pogue's book.

John Sculley

Former Apple CEO who was interviewed for Pogue's book.

Jony Ive

Former Apple design chief who was interviewed for Pogue's book.

Tim Cook

Current Apple CEO who was interviewed by Pogue for the book.

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What’s next

Pogue will be interviewing Apple's former marketing chief Phil Schiller on March 18 at 3:30 p.m. Eastern Time at SXSW 2026 in Austin, Texas.

The takeaway

As Apple approaches its 50th anniversary, this comprehensive history book provides a timely and in-depth look at the iconic company's origins, challenges, and rise to become the most valuable company in the world. The book's revelations and insights from key figures who shaped Apple are sure to captivate both longtime fans and new readers alike.