American Century Companies Inc. Reduces Stake in Vital Farms

Institutional investor lowers ownership in organic food company by over one-third

Published on Mar. 7, 2026

Got story updates? Submit your updates here. ›

American Century Companies Inc., an institutional investor, has reduced its stake in Vital Farms, Inc. (NASDAQ:VITL) by 34.8% during the third quarter. The company now owns 1,100,274 shares, or about 2.46% of the organic food producer.

Why it matters

Vital Farms is a leading producer of pasture-raised eggs and dairy products, appealing to health-conscious and ethically-minded consumers. Changes in institutional ownership can signal shifts in market sentiment around the company's performance and future prospects.

The details

According to a filing with the Securities and Exchange Commission, American Century Companies sold 587,595 shares of Vital Farms during the third quarter, lowering its total position to 1,100,274 shares. The institutional investor previously owned about 3.8% of Vital Farms' outstanding shares.

  • The share sale occurred during the third quarter of 2026.

The players

American Century Companies Inc.

An investment management firm that provides a range of mutual funds, exchange-traded funds, and other investment products to individual and institutional investors.

Vital Farms, Inc.

A U.S.-based food company that specializes in pasture-raised egg and dairy products, appealing to consumers seeking ethically produced, high-quality ingredients.

Got photos? Submit your photos here. ›

The takeaway

The reduction in American Century Companies' stake in Vital Farms could signal a shift in investor sentiment around the organic food producer's performance and growth prospects, though the reasons behind the sale are not entirely clear. Vital Farms' ability to maintain its ethical, mission-driven business model and appeal to health-conscious consumers will be key to its continued success.