YETI Holdings Lifted by American Century Companies Inc.

Institutional investment firm increases stake in outdoor gear company

Published on Mar. 5, 2026

Got story updates? Submit your updates here. ›

American Century Companies Inc. grew its holdings in shares of YETI Holdings, Inc. (NYSE:YETI) by 38.1% during the third quarter, according to the company's recent SEC filing. The investment firm now owns nearly 2 million shares of the outdoor gear and lifestyle products company, representing 2.55% ownership.

Why it matters

This news highlights the continued investor interest and confidence in YETI's business model and growth potential. As a premium brand known for its durable coolers and drinkware, YETI has built a loyal customer base among outdoor enthusiasts and everyday consumers seeking high-quality insulated products.

The details

According to the filing, American Century Companies Inc. acquired an additional 547,098 shares of YETI during the third quarter, bringing its total stake to nearly 2 million shares valued at $65.7 million. This represents a 38.1% increase in the firm's holdings compared to the prior quarter. YETI has seen its stock price rise steadily over the past year as the company continues to expand its product lines and distribution channels.

  • American Century Companies Inc. filed its 13F report for the third quarter of 2026 on March 5, 2026.

The players

YETI Holdings, Inc.

An American outdoor and lifestyle products company known for its premium, performance-driven coolers, drinkware and accessories.

American Century Companies Inc.

A global investment management firm that provides a broad range of investment strategies and retirement solutions.

Got photos? Submit your photos here. ›

What they’re saying

“We must continue to see strong demand for YETI's products as consumers seek high-quality, durable outdoor gear.”

— Robert Jenkins, Portfolio Manager, American Century Companies Inc. (MarketBeat)

What’s next

YETI is expected to report its next quarterly earnings in late April 2026, which will provide further insight into the company's performance and growth trajectory.

The takeaway

YETI's continued popularity with both outdoor enthusiasts and everyday consumers has attracted significant institutional investment, underscoring the brand's strength and long-term potential in the premium outdoor gear and lifestyle products market.