Roth Mkm Upgrades YETI Stock to Buy Rating

Wall Street firm cites strong performance and growth potential for the outdoor lifestyle brand.

Feb. 28, 2026 at 5:31am

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Roth Mkm has upgraded shares of YETI (NYSE:YETI) from a neutral rating to a buy rating, setting a $60.00 target price on the stock. The research firm cited YETI's strong performance and growth potential in the outdoor and lifestyle products market. YETI is known for its premium coolers, drinkware, and accessories that are engineered for durability and temperature retention.

Why it matters

The upgrade from Roth Mkm is a positive sign for YETI, as the company continues to grow its brand and product offerings in the competitive outdoor gear and accessories space. As consumer demand for high-quality, durable outdoor products remains strong, YETI's focus on innovation and quality could drive further stock appreciation.

The details

In their research report, Roth Mkm analysts noted YETI's solid financial results and growth trajectory. The firm believes YETI's premium brand positioning, product innovation, and expansion into new categories will allow the company to continue gaining market share. This upgrade follows several other recent research reports that have also highlighted YETI's strengths, including a reiteration of a 'neutral' rating and $45 price target from The Goldman Sachs Group.

  • Roth Mkm upgraded YETI shares on Tuesday, February 20, 2026.
  • The Goldman Sachs Group reiterated a 'neutral' rating and $45 price target on YETI on Tuesday, January 27, 2026.

The players

YETI Holdings, Inc.

An American outdoor and lifestyle products company known for its premium, performance-driven coolers, drinkware and accessories.

Roth Mkm

A Wall Street research firm that upgraded YETI stock from a neutral rating to a buy rating.

The Goldman Sachs Group

A financial services firm that reiterated a 'neutral' rating and $45 price target on YETI stock.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

The takeaway

The Roth Mkm upgrade is a positive sign for YETI, as the company continues to demonstrate its ability to innovate and grow its premium outdoor and lifestyle brand. As consumer demand for durable, high-quality products remains strong, YETI's focus on quality and expansion into new product categories could drive further stock appreciation.