Vital Farms Reports Record 2025 Results, Outlines 2026 Growth Plans

Company highlights leadership transition, operational milestones, and guidance for another year of over 20% revenue growth.

Published on Feb. 27, 2026

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Vital Farms (NASDAQ:VITL) executives detailed the company's record financial performance in 2025, including over 25% revenue growth and a 31.6% increase in adjusted EBITDA. Management also announced a leadership transition, with CEO Russell Diez-Canseco taking on the additional role of executive chairperson, and outlined key operational milestones and expansion of the company's farm network. For 2026, Vital Farms provided guidance for more than 20% revenue growth, while acknowledging near-term volatility in ordering patterns and a planned return to more normalized promotional activity.

Why it matters

Vital Farms' strong 2025 results and ambitious 2026 growth plans demonstrate the company's ability to capitalize on consumer demand for ethically sourced, pasture-raised dairy and egg products. The leadership transition and operational improvements also position Vital Farms to continue expanding its market share and brand awareness in the premium natural foods category.

The details

In 2025, Vital Farms reported net revenue of $759.4 million, up more than 25%, and adjusted EBITDA of $114 million, surpassing $100 million for the first time. The company cited benefits from a May 2025 price increase and a shift toward its Organic portfolio, partially offset by increased promotional activity. Operationally, Vital Farms completed key initiatives including adding a third production line, implementing a new ERP system, and transitioning to a new dedicated cold storage facility. The company also expanded its farm network to more than 600 small farms committed to its pasture-raised standards. For 2026, Vital Farms provided guidance for net revenue of $900 million to $920 million, representing over 20% growth, and adjusted EBITDA of $105 million to $115 million. The company plans to reinvest in trial and conversion programs while maintaining discipline on discounting and promotional strategy.

  • Vital Farms reported full-year 2025 results on February 27, 2026.
  • The company's board appointed Russell Diez-Canseco as both executive chairperson and CEO, effective February 24, 2026.
  • Vital Farms completed several key operational initiatives in 2025, including adding a third production line in October.

The players

Russell Diez-Canseco

The CEO of Vital Farms who was appointed as both executive chairperson and CEO, effective February 24, 2026.

Matt O'Hayer

The founder of Vital Farms who has retired as executive chairperson and as a member of the board after nearly 20 years with the company.

Denny Marie Post

The lead independent director on Vital Farms' board.

Thilo Wrede

The CFO of Vital Farms.

Vital Farms

A U.S.-based food company specializing in pasture-raised egg and dairy products, traded on the NASDAQ under the symbol VITL.

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What they’re saying

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

Vital Farms' strong 2025 performance and ambitious 2026 growth plans demonstrate the company's ability to capitalize on consumer demand for ethically sourced, pasture-raised dairy and egg products. The leadership transition and operational improvements also position Vital Farms to continue expanding its market share and brand awareness in the premium natural foods category.