Bauer Investments Acquires Controlling Stake in We Cool LLC to Launch Scalable Home Services Platform

The acquisition formally launches UrbanBuild's integrated Services Division, a multi-trade residential infrastructure platform.

Published on Feb. 27, 2026

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Bauer Investments, a Denver-based family investment office, announced that its portfolio company UrbanBuild has acquired a controlling interest in We Cool LLC, an Austin-based HVAC and plumbing services provider. This transaction formally launches UrbanBuild's integrated Services Division, a multi-trade residential infrastructure platform combining HVAC, plumbing, electrical, and related field services under centralized ownership, governance, and capital discipline.

Why it matters

The Central Texas residential services market remains highly fragmented, with strong recurring demand driven by population growth, premium housing stock, aging infrastructure, and climate-driven HVAC needs. By consolidating trade services under one operating entity, Bauer Investments expects to generate margin expansion through operational efficiency, higher customer lifetime value via bundled services, increased retention through service contracts, scalable technician recruitment and training, and strategic tuck-in acquisition opportunities.

The details

The acquisition of We Cool is a platform-building transaction designed to create a vertically integrated home services operator serving West Austin and the Texas Hill Country. UrbanBuild's Services Division will provide HVAC installation, replacement, and maintenance; residential and light commercial plumbing; electrical services and panel upgrades; preventative maintenance and recurring service contracts; emergency response and on-demand dispatch; builder and remodeler integration; insurance-compliant installations and warranty work; and cross-trade bundled service offerings. All divisions will operate under unified scheduling, dispatch, fleet management, procurement, branding, and financial controls.

  • The transaction was announced on February 27, 2026.

The players

Bauer Investments

A Denver-based family investment office with a significant and expanding Texas footprint.

UrbanBuild

A Texas-based construction and services platform delivering residential and light commercial solutions, backed by Bauer Investments and focused on execution, governance, and scalable growth.

We Cool LLC

An Austin-based HVAC and plumbing provider known for responsive service and technical expertise, now operating as part of UrbanBuild's Services Division.

Mario Bauer

The Managing Director of Bauer Investments.

Christopher Garcia

The Chief Investment Officer of Bauer Investments.

Jeff Simpson

The Founder of We Cool LLC.

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What they’re saying

“This is a platform investment, not a passive stake. We are building a scalable services operator positioned to lead in West Austin and the Hill Country.”

— Mario Bauer, Managing Director of Bauer Investments

“Integrated services platforms outperform standalone trade operators when managed with discipline. By controlling the asset, we can standardize processes, optimize labor deployment, and position the Services Division for measured organic growth and future acquisitions.”

— Christopher Garcia, Chief Investment Officer of Bauer Investments

“We Cool built a strong reputation in Austin. Partnering with Bauer Investments and UrbanBuild gives us the infrastructure and capital to scale responsibly while maintaining service quality and creating new opportunity for our team.”

— Jeff Simpson, Founder of We Cool LLC

What’s next

The platform is structured to support both organic growth and disciplined add-on acquisitions as Bauer Investments and UrbanBuild continue to expand the Services Division's footprint in West Austin and the Texas Hill Country.

The takeaway

This acquisition reflects Bauer Investments' strategy of consolidating fragmented essential service businesses in high-growth markets and scaling them through operational standardization, financial oversight, and disciplined capital deployment, creating a vertically integrated home services platform to serve the rapidly growing Central Texas region.