CrunchLabs and Rivian Announce Exclusive Partnership

Collaboration aims to demystify EV technology and inspire next generation of problem-solvers

Published on Feb. 25, 2026

Got story updates? Submit your updates here. ›

American automaker Rivian and CrunchLabs, the STEM innovation company founded by engineer and YouTube creator Mark Rober, have announced an exclusive partnership. The initiative will roll out in phases throughout the year, beginning with a featured session between Rivian Founder and CEO RJ Scaringe and Mark Rober at SXSW on March 13 in Austin.

Why it matters

The partnership reflects Rivian's commitment to making advanced EV technology more accessible and understandable to a broad audience, while also inspiring the next generation of engineers and problem-solvers through CrunchLabs' educational initiatives.

The details

The SXSW event will feature one of Rober's signature live scientific demonstrations before transitioning into an on-stage conversation between Rober and Scaringe. Additional live activations and content releases are planned throughout the year, including a nationwide family-focused initiative across Rivian's retail spaces.

  • The SXSW event will take place on Friday, March 13, 2026.
  • Additional details about the SXSW event will be announced on Thursday, February 26, 2026.

The players

Mark Rober

An engineer and YouTube creator who founded CrunchLabs, a STEM innovation company, to inspire kids and learners of all ages to "Think Like An Engineer".

RJ Scaringe

The Founder and CEO of American automaker Rivian.

Rivian

An American automotive technology company that develops and builds category-defining electric vehicles as well as vertically integrated technologies and services.

CrunchLabs

A science and engineering company founded by Mark Rober to inspire kids and learners of all ages to Think Like An Engineer through monthly STEM toys, viral YouTube videos, curriculum content, and media projects.

Got photos? Submit your photos here. ›

What they’re saying

“Mark has a rare ability to make advanced engineering feel intuitive and exciting.”

— RJ Scaringe, Founder and CEO, Rivian (prweb.com)

“Rivian is building technology that deserves to be understood. When companies make major investments in engineering, especially in areas like autonomy and safety, the real opportunity is helping people see how that innovation improves their everyday lives. That's the kind of meaningful partnership we look for.”

— Mark Rober (prweb.com)

What’s next

Additional details about upcoming content releases and live events will be shared in the coming months.

The takeaway

This partnership between Rivian and CrunchLabs demonstrates a shared commitment to making advanced engineering and technology more accessible and inspiring to a broad audience, with the goal of sparking curiosity and nurturing the next generation of problem-solvers.