YETI Announces CFO Transition

Outdoor lifestyle brand YETI names new Chief Financial Officer.

Published on Feb. 24, 2026

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YETI Holdings, Inc., the popular outdoor lifestyle brand known for its premium coolers and drinkware, has announced a transition in its executive leadership team with the appointment of a new Chief Financial Officer.

Why it matters

YETI is a publicly traded company and changes in its C-suite leadership can impact investor confidence and the company's strategic direction. The CFO role is critical in overseeing the brand's financial operations and growth initiatives.

The details

YETI has named Sarah Johnson as its new Chief Financial Officer, effective immediately. Johnson replaces outgoing CFO Michael Thompson, who is departing the company to pursue other opportunities. Johnson joins YETI from a similar role at another outdoor gear manufacturer, bringing over 15 years of experience in financial management and reporting for consumer brands.

  • YETI announced the CFO transition on February 19, 2026.

The players

YETI Holdings, Inc.

A publicly traded outdoor lifestyle brand known for its premium coolers, drinkware, and other products.

Sarah Johnson

The newly appointed Chief Financial Officer of YETI, bringing over 15 years of experience in financial management for consumer brands.

Michael Thompson

The outgoing Chief Financial Officer of YETI, who is departing the company to pursue other opportunities.

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What they’re saying

“We are excited to welcome Sarah to the YETI team and look forward to her leadership and expertise as we continue to drive growth and innovation across our brand.”

— Matt Reintjes, President and CEO of YETI (YETI press release)

What’s next

YETI plans to provide more details on Johnson's appointment and the company's financial outlook during its upcoming Q1 2026 earnings call.

The takeaway

The CFO transition at YETI represents a key change in the brand's executive leadership as it navigates the evolving outdoor gear and lifestyle market. Johnson's experience will be crucial in guiding YETI's financial strategy and growth initiatives going forward.