QUIZ: How much do you know about AI?

KXAN launches survey to understand audience's AI knowledge and needs

Published on Feb. 24, 2026

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KXAN has been working to educate people about AI and is launching a survey to test the public's AI know-how and understand how the news outlet can continue to help people understand this evolving technology. The survey found that while over a third of respondents felt they understood AI very well, a majority indicated they either didn't understand it well or wanted to learn more, with most preferring to get information from a news website or app.

Why it matters

As AI continues to advance and become more integrated into everyday life, it's important for news outlets like KXAN to understand their audience's level of knowledge and needs when it comes to this technology. By gathering this feedback, KXAN can tailor its coverage to effectively educate the public and build trust around AI.

The details

KXAN is part of a cohort with other newsrooms throughout the world working with Trusting News, a research and training project that helps journalists gain trust among their audience. As part of this collaboration, KXAN launched a survey asking its audience about their questions surrounding AI. The survey found that while 35.9% of the 103 respondents felt they understood AI very well, a majority either didn't understand it well or wanted to learn more. About 49.5% said they would prefer to get information on a news website or app.

  • The survey was launched on February 24, 2026.

The players

KXAN

A local news station in Austin, Texas that is working to educate its audience about AI.

Trusting News

A research and training project that helps journalists gain trust among their audience and build better relationships with the people they serve.

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What’s next

KXAN plans to use the survey results to produce a series of stories and social media posts addressing topics its viewers said they wanted to learn more about, including privacy and security, how to spot AI-generated content, and how AI makes mistakes and contributes to misinformation.

The takeaway

By gathering feedback from its audience, KXAN can tailor its AI coverage to effectively educate the public and build trust around this evolving technology as it becomes more integrated into everyday life.