DuraMAX Expands COTA Presence with Focused Health 250 Entry

Veteran driver JJ Yeley to pilot DuraMAX-branded car in NASCAR Xfinity Series race

Published on Feb. 24, 2026

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DuraMAX, the national line of vehicle maintenance products powered by RelaDyne, is expanding its presence at the upcoming race weekend at Circuit of The Americas (COTA). In addition to being the title sponsor of the NASCAR Cup Series race on Sunday, DuraMAX will also field a car driven by veteran driver JJ Yeley in the Focused Health 250 Xfinity Series race on Saturday.

Why it matters

This expanded activation at COTA is part of DuraMAX and RelaDyne's broader brand-building strategy, leveraging motorsports as a platform to showcase the performance and reliability of their products to race fans and automotive professionals.

The details

Veteran driver JJ Yeley will compete in the Focused Health 250 Xfinity Series race on Saturday, February 28th in a fully DuraMAX-branded No. 42 car fielded by Young's Motorsports. This entry extends DuraMAX's brand visibility across both days of competition at the 17-turn COTA road course.

  • The Focused Health 250 Xfinity Series race will take place on Saturday, February 28th at 2 p.m. CT.
  • The DuraMAX Grand Prix NASCAR Cup Series race is scheduled for Sunday, March 1st.

The players

DuraMAX

The national line of vehicle maintenance products powered by RelaDyne.

RelaDyne

A major distributor of lubricants, fuels, diesel exhaust fluid (DEF), and industrial reliability services, founded in 2010 and operating more than 190 locations across North America.

JJ Yeley

A veteran driver who will pilot the DuraMAX-branded No. 42 car fielded by Young's Motorsports in the Focused Health 250 Xfinity Series race.

Young's Motorsports

The team that will field the DuraMAX-branded No. 42 car driven by JJ Yeley in the Focused Health 250 Xfinity Series race.

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What they’re saying

“Seeing DuraMAX represented not only as the title sponsor of race weekend but also on track with JJ Yeley reflects the continued growth and momentum of our brand.”

— Eric Royse, Chief Executive Officer of RelaDyne

“Our collaboration with JJ Yeley and Young's Motorsports is an exciting extension of our commitment to performance and customer engagement.”

— Mike Cooper, Chief Commercial Officer of RelaDyne

“We're really looking forward to having JJ Yeley pilot our No. 42 car at Circuit of the Americas. JJ's experience across NASCAR's national series — especially on road courses — makes him a great fit for a place like COTA and a strong teammate to Ryan Ellis.”

— Tyler Young, Team principal of Young's Motorsports

What’s next

The Focused Health 250 Xfinity Series race featuring the DuraMAX-branded No. 42 car driven by JJ Yeley will take place on Saturday, February 28th at 2 p.m. CT.

The takeaway

DuraMAX's expanded presence at the COTA race weekend, including title sponsorship of the NASCAR Cup Series race and fielding a car in the Xfinity Series event, demonstrates the brand's commitment to leveraging motorsports as a platform to showcase its products and connect with automotive professionals and race fans.