SXSW Names Texas Crew As Production Partner

The deal will see the Pantheon Media Group-backed company handle event coverage, live streaming, and multi-platform distribution.

Published on Feb. 11, 2026

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SXSW, the annual conference and festival covering film, TV, music, and tech, has struck a deal with Texas Crew Productions to handle production across its 2026 lineup. The Austin-based company will work on event coverage, live streaming, and multi-platform distribution of content from both the SXSW Conferences & Festivals and the EDU conference.

Why it matters

As SXSW continues to grow in scale and scope, partnering with an experienced local production company like Texas Crew Productions will help ensure high-quality, consistent coverage and distribution of the event's programming across multiple platforms.

The details

Texas Crew Productions, which is backed by Pantheon Media Group, is known for producing series like 50 Cent's docuseries "Sean Combs: The Reckoning." The company's Austin-based location and familiarity with SXSW were key factors in the partnership.

  • The 2026 SXSW Conferences & Festivals and EDU conference will take place in 2026.

The players

Texas Crew Productions

An Austin-based production company that has been selected as the new production partner for SXSW's 2026 events.

Pantheon Media Group

The media company that backs Texas Crew Productions.

SXSW

The annual conference and festival covering film, TV, music, and tech, which is owned by Penske Media Corporation.

Penske Media Corporation

The owner of SXSW and other media properties, including Deadline.

David Karabinas

The CEO of Texas Crew Productions.

Meghan Cassin

The SVP of Content at SXSW.

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What they’re saying

“As an Austin-based company that has witnessed the phenomenal growth of SXSW first-hand, we're honored to become part of this iconic event. Our role is to deliver consistent, high-quality coverage across every part of the event while building a production framework that supports how SXSW content is shared now and in the future.”

— David Karabinas, CEO, Texas Crew Productions

“SXSW content spans multiple industries, formats and audiences, all moving simultaneously. Texas Crew Productions understands how to navigate that scope, so this partnership strengthens how we capture and distribute SXSW programming across our platforms.”

— Meghan Cassin, SVP of Content, SXSW

What’s next

The new production partnership between SXSW and Texas Crew Productions will be in effect for the 2026 SXSW Conferences & Festivals and EDU conference.

The takeaway

This deal highlights SXSW's commitment to delivering high-quality, multi-platform coverage of its rapidly growing event by partnering with an experienced local production company that understands the unique challenges and opportunities of the festival.