Outdoorsy Group Expands Austin Headquarters, Appoints New CFO

The company is doubling down on autonomous mobility and insurance technology as it scales operations in Texas.

Published on Feb. 11, 2026

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Outdoorsy Group, the owner of the global outdoor travel marketplace Outdoorsy.com and the AI-driven insurance technology company Roamly, has announced two major milestones: the expansion of its Austin headquarters on South Lamar and the appointment of Marc Zimmermann as Chief Financial Officer. These moves reinforce the company's deeper integration into Austin's mobility ecosystem.

Why it matters

Outdoorsy Group's expansion and leadership changes signal its growing commitment to autonomous mobility and insurance technology. As the company scales its operations, it is positioning itself as a key player in the future of transportation and outdoor recreation.

The details

Outdoorsy Group has expanded its Austin headquarters to a 15,000 square foot space on South Lamar, signaling its long-term commitment to the city as a center for AI innovation, talent, and growth. The company is also expanding its Austin-based headcount, seeking top talent in engineering, marketing, and sales. The appointment of Marc Zimmermann as CFO, who has extensive experience in scaling insurance and fintech businesses, will be critical as Outdoorsy Group expands its marketplace and insurance footprint across North America and Europe.

  • Outdoorsy Group expanded its Austin headquarters to a 15,000 square foot space on South Lamar last summer.
  • Outdoorsy Group appointed Marc Zimmermann as Chief Financial Officer in February 2026.

The players

Outdoorsy Group

The company owner of the global outdoor travel marketplace Outdoorsy.com and the AI-driven insurance technology company Roamly.

Marc Zimmermann

The new Chief Financial Officer of Outdoorsy Group, who has over 20 years of financial leadership experience and expertise in scaling insurance and fintech businesses.

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What they’re saying

“Marc is a high-caliber leader with a rare combination of operational depth and capital markets expertise. His track record of delivering fast growth for a public company and navigating complex M&A transactions and capital markets will be invaluable as we accelerate our own growth trajectory.”

— Jeff Cavins, CEO of Outdoorsy Group (natlawreview.com)

“I am thrilled to join the Outdoorsy Group at such a pivotal moment. The company's fast growth and sustained and growing profitability, combined with its commitment to innovation and market leadership, provides a strong foundation. I look forward to working with the leadership team to drive growth and profitability as we open new markets.”

— Marc Zimmermann, Chief Financial Officer at Outdoorsy Group (natlawreview.com)

What’s next

Outdoorsy Group is expanding its Austin-based headcount and seeking top talent in engineering, marketing, and sales to strengthen its core operations and market presence. The company is also hosting its inaugural "Business of Travel" Summit in Austin from April 6-8, 2026, which will bring together the country's leading auto and RV fleet owners to showcase innovations in AI and autonomous technology.

The takeaway

Outdoorsy Group's expansion and leadership changes demonstrate its growing commitment to autonomous mobility and insurance technology, positioning the company as a key player in the future of transportation and outdoor recreation. The company's investment in its Austin headquarters and talent acquisition signals its long-term vision for the city as a hub for innovation in these sectors.