Vereigen Media Launches New ABM Measurement Framework

Performance-focused model aims to help enterprises prove real ROI from account-based marketing campaigns.

Published on Feb. 10, 2026

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Vereigen Media, a B2B demand generation and media intelligence company, has announced the launch of a new performance-focused framework for measuring the ROI of enterprise account-based marketing (ABM) campaigns. The framework is designed to move beyond surface-level metrics like impressions and clicks, and instead focus on verified content engagement, first-party data, and human-validated interactions to provide a clearer picture of true account-level impact.

Why it matters

As enterprise ABM adoption grows, many teams still struggle with fragmented reporting, unclear attribution, and limited visibility into how their ABM programs are driving results. Traditional measurement models that rely heavily on proxies like impressions and clicks often fail to demonstrate the real business impact of ABM initiatives. Vereigen Media's new framework aims to address this gap by introducing a more structured, outcome-driven approach to ABM measurement.

The details

Vereigen Media's new framework prioritizes verified engagement, privacy-compliant first-party data, and human validation at every interaction, rather than just tracking exposure. This enables marketing and sales teams to identify which accounts are progressing and which require different engagement strategies. The framework is built on Vereigen Media's proprietary intelligence engine, which analyzes engagement patterns at both the account and persona level to provide a clearer, more reliable view of enterprise ABM performance. Key features include verified content engagement tracking, account-level performance monitoring, first-party data intelligence, revenue influence mapping, and enterprise-ready reporting models.

  • Vereigen Media announced the launch of the new framework on February 10, 2026.

The players

Vereigen Media

A leading B2B demand generation and media intelligence company.

Anuj Pakhare

Founder and CEO of Vereigen Media.

Dave Steinmeyer

Managing Partner at Vereigen Media.

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What they’re saying

“Vanity metrics that appear impressive but fall short when examined are still used in far too much ABM reporting. Instead of relying on proxies, enterprise leaders require proof. This framework gives teams a transparent, defendable method to show genuine ABM impact by substituting verified engagement and first-party intelligence for surface level signals.”

— Anuj Pakhare, Founder and CEO of Vereigen Media (GlobeNewswire)

“Enterprise ABM success depends on confidence in the data, personalization, engagement, and the strategy behind it. By combining proven digital workflows with a people-first validation process, we've created a framework that gives teams a clear, defensible way to communicate impact and ROI to leadership.”

— Dave Steinmeyer, Managing Partner at Vereigen Media (GlobeNewswire)

What’s next

Vereigen Media plans to offer the new performance-focused ABM measurement framework to its enterprise clients to help them better demonstrate the business impact of their account-based marketing initiatives.

The takeaway

Vereigen Media's new ABM measurement framework represents a shift away from relying on vanity metrics and towards a more transparent, data-driven approach that can help enterprise marketing and sales teams clearly communicate the real ROI of their account-based strategies to leadership.