Amarillo Calls for Route 66 Centennial Photos at Iconic Cadillac Ranch

First + Main Films seeks personal photos to feature in new TV series celebrating 100 years of the Mother Road

Apr. 7, 2026 at 6:18pm

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A highly stylized, geometric illustration depicting the towering, streamlined forms of the Cadillac cars at the Cadillac Ranch art installation, rendered in bold, sweeping gradients of color that capture the grand scale and romance of travel along the historic Route 66 highway.The iconic Cadillac Ranch art installation outside Amarillo becomes a canvas for shared memories and community celebration as Route 66 marks its 100th anniversary.Amarillo Today

Amarillo, Texas is gearing up to celebrate the 100th anniversary of Route 66, also known as the "Mother Road." As part of the festivities, a new TV series is in production that will feature a special photo montage of the iconic Cadillac Ranch art installation. The production company, First + Main Films, is calling on the public to submit their personal photos taken at the Cadillac Ranch over the years to be potentially included in the montage and become a permanent part of Route 66 history.

Why it matters

The Cadillac Ranch is one of the most recognizable landmarks along Route 66, drawing millions of visitors to Amarillo over the decades to spray paint the vintage cars buried nose-first in the ground. By including personal photos from the public in the centennial TV series, the production will capture the shared experiences and memories that make the Cadillac Ranch such an integral part of the Route 66 story.

The details

First + Main Films is currently accepting photo submissions from anyone who has visited the Cadillac Ranch outside of Amarillo. The photos can feature individuals, families, or groups interacting with the art installation by spray painting the Cadillac cars. The selected photos will be compiled into a special montage segment that will be featured in the new TV series celebrating the 100th anniversary of Route 66, also known as the "Main Street of America."

  • The Route 66 Centennial celebration in Amarillo is planned for June 2026.
  • First + Main Films is currently accepting photo submissions for the Cadillac Ranch montage.

The players

First + Main Films

A production company creating a new TV series to commemorate the 100th anniversary of Route 66.

Cadillac Ranch

An iconic art installation outside of Amarillo, Texas featuring 10 Cadillac cars buried nose-first in the ground, which has become a popular tourist attraction and canvas for visitors to spray paint over the years.

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What’s next

Individuals who have photos of themselves or their families at the Cadillac Ranch can submit them through a form on the First + Main Films website to be considered for inclusion in the special photo montage segment of the Route 66 centennial TV series.

The takeaway

The Cadillac Ranch has become an indelible part of the Route 66 experience, with millions of visitors over the decades leaving their mark on the iconic art installation. By including personal photos from the public in the centennial TV series, First + Main Films will capture the shared memories and community spirit that make the Cadillac Ranch such an integral part of the Mother Road's legacy.