United Supermarkets Launches Upgraded App with New Features

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United Supermarkets has rolled out a major upgrade to its mobile app, introducing a simplified login process, the ability to add family members to the same account, and a streamlined way to redeem fuel rewards without needing a paper receipt. The changes are part of a broader system upgrade across the grocery chain's locations in Amarillo, Texas.

Why it matters

The app updates are designed to improve the digital shopping experience for United's loyal customers, making it easier to access deals, rewards, and fuel savings. In a competitive grocery market, these enhancements could help United maintain its local customer base and continue its legacy as a community-focused retailer.

The details

The new United Supermarkets app features a phone number-based login system, eliminating the need to remember a separate username and password. Customers who update their profile information, including their birthday and home address, will receive a 100-point bonus. The app also now allows users to easily add family members to their account, making it simpler to share rewards and fuel savings. Additionally, the updated fuel rewards program no longer requires customers to enter a code from their receipt - they can now just use their phone number at the pump to redeem their points.

• United Supermarkets locations in Amarillo began the system upgrade process last week, resulting in temporary closures and gas pump outages for maintenance.
• The new United Supermarkets app was made available for download last week, coinciding with the broader technology overhaul.

What they’re saying

What’s next

United Supermarkets plans to continue rolling out the new app and system upgrades across all of its locations in the coming weeks, ensuring a seamless transition for customers.