Wonderland Park Amarillo Announces 75th Season with New Passes and Pricing

Park under new ownership promises upgrades, all-inclusive admission, and future new attractions

Published on Feb. 26, 2026

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Wonderland Park in Amarillo, Texas is celebrating its 75th anniversary this year with a number of changes under new ownership by 360 Parks. The park will now offer affordable season passes for $59.99 and simplify pricing by including all rides, including the popular Texas Tornado, with the price of admission. The new owners also plan to enhance the guest experience with fresh paint, operational rides, and new food offerings like burgers and pizza.

Why it matters

Wonderland Park has been a beloved family destination in Amarillo for decades, but had fallen into disrepair in recent years. The new ownership's investment and commitment to upgrading the park experience is seen as a positive development for the local community and a way to preserve an iconic regional attraction.

The details

Under new ownership by 360 Parks, Wonderland Park in Amarillo will be introducing several changes for its 75th season. The most significant is a new season pass option priced at $59.99, which will allow access to all rides, including the Texas Tornado roller coaster, previously requiring a separate fee. Single-day admission will be $34.99. The park also plans to upgrade the guest experience with fresh paint, ensuring all rides are operational, and adding new food options like burgers and pizza.

  • Wonderland Park will open for its 75th season on April 4, 2026.
  • The new season pass and all-inclusive pricing will take effect when the park opens for the 2026 season.

The players

360 Parks

The new ownership group that purchased Wonderland Park and is overseeing the upgrades and changes for the 75th anniversary season.

Jimmy Holmes

A representative of 360 Parks who discussed the company's plans to deliver a "reliable, memorable experience" and simplify pricing at Wonderland Park.

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What they’re saying

“This season, our top priority at Wonderland Amusement Park is delivering a reliable, memorable experience for every guest. We're focused on getting all rides up and running, enhancing the overall guest experience, and elevating our food offerings with the addition of crowd favorites like burgers and pizza. We're also simplifying our pricing by including all rides with admission—making it easier and more affordable for families to enjoy the park.”

— Jimmy Holmes, 360 Parks Representative (mix941kmxj.com)

What’s next

The new season passes and all-inclusive pricing at Wonderland Park will take effect when the park opens for its 75th anniversary season on April 4, 2026.

The takeaway

Wonderland Park's transition to new ownership and the promised upgrades, including affordable season passes and all-inclusive admission, signal a renewed commitment to providing a high-quality, family-friendly amusement park experience for the Amarillo community and visitors.